Michelin Voted Most Recognisable Tyre Brand in the UK
Michelin’s long established heritage and iconic mascot has helped it become one of the most recognisable and best-loved brands on the UK market, a phenomenon highlighted by recent survey results released by the Superbrands Council. The French tyremaker was listed as the 38th most recognisable brand in the UK out of a finalists list of 500 companies. This high ranking placed Michelin above market leading companies such as Apple (41st place), McDonalds (45) and IBM (61). The next tyre manufacturer to appear on the list was Italy’s Pirelli, in 69th place.
Judging for the Superbrands scoreboard is carried out by a cross-section of experts and consumers, with a ‘short-list’ of almost 1,500 brand names coming in for scrutiny. A total of more than 3,000 people are surveyed by independent research agency YouGov in order to formulate the results, which reflect public opinion on factors such as quality, reliability and distinction.