Michelin Wins Frost & Sullivan Consumer Choice Award
Europe has overwhelmingly cast its vote in favour of the tyre brand it regards as the safest and most durable, Michelin, putting the company miles ahead of the competition. The French tyre supplier emerged as Europe’s preference during a recent survey of consumer perceptions of chassis technologies conducted by Frost & Sullivan. Its dominance in Europe’s tyre market saw Michelin roll away with the 2007 Frost & Sullivan Customer Choice Award for Brand Offering in the categories of “safe and durable tyres” and “best overall tyre brand” in Europe.
Michelin was selected as the recipient of Frost & Sullivan’s prestigious award based on a recent study entitled, “Customer Attitudes and Perceptions Towards Driving Dynamics” covering over 2,000 respondents across five regions (France, Germany, Spain, Italy and the United Kingdom) and all vehicle segments (A&B, C, D&E, SUV and MPV).