Italy Archives - Page 38 of 65 - Tyrepress

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Emotional involvement the aim of new Bridgestone Europe advertising

Towards the end of April television viewers in the UK and several other European countries were amongst the first to experience the latest corporate advertising campaign produced by Bridgestone Europe. These television commercials form part of a new multi-prong advertising approach that also involves print, billboard and web advertisements. Bridgestone Europe says the campaign, which was produced in close cooperation with Bridgestone Corporation, will also be used in Bridgestone markets outside of our region.

11th May 2011/by Tyrepress Editors

Firestone OE for US Fiat 500

Bridgestone Americas Tire Operations has announced another original equipment deal for its Firestone brand. The manufacturer will supply Firehawk GT all-season tyres in size 185/55R15 82H to certain Fiat 500 models. In announcing the tyre’s OE supply, Bridgestone comments that the Firestone Firehawk GT is sport-performance tyre engineered to provide a blend of sporty handling while also offering practical all-season traction capability in many different driving conditions.

4th May 2011/by Tyrepress Editors

Cooper begins 30th season of British F3 tyre supply

This weekend Cooper Tire enters its 30th season as exclusive tyre supplier to the Cooper Tires British Formula Three International Series, as the formula begins its 60th anniversary season this weekend. The series’ more international flavour of recent years will be represented by its first round taking place at Monza, Italy: one of four held outside the UK. Britain will see six events.

15th April 2011/by Tyrepress Editors

Bridgestone hits the slopes with latest sponsorship agreement

A recently signed sponsorship agreement is expected to boost the profile of Bridgestone’s winter tyre line-up. Bridgestone Europe has entered into an agreement to sponsor the majority of events in the Audi FIS Alpine Ski World Cup, and under the terms of the agreement the tyre maker will be a main partner at the 34 World Cup Alpine Ski events in eight European countries – Austria, Finland, France, Germany, Italy, Slovenia, Sweden and Switzerland – during the 2011-2012 season.

13th April 2011/by Tyrepress Editors

Avon launches ZZ5, UHP successor to ZZ3

Available in various fitments for 18 and 19-inch diameter rim sizes in the UK and mainland Europe from March 28, 2011 is the Avon ZZ5 ultra high performance tyre, following high speed durability testing at the Nürburgring, among other places. The tyre has what manufacturer Cooper Avon terms an “Intelligent Asymmetric Tread Design” and “Optinoise” technology for a quieter ride. The company says the tyre’s development on European roads and racetracks have given it improved handling and grip capabilities. The tyre is aimed at the small-medium high performance sector, typified by such models as the Audi S4 and Lotus Evora.

31st March 2011/by Tyrepress Editors

Vipal sponsors European truck racing team

Having sponsored teams in several Brazilian motorsport categories, Brazil-based retreader Vipal has begun sponsorship of the Buggyra team in the 2011 European Truck Racing Championship. “Vipal and Car and Truck Racing have been shoulder in shoulder since the company´s foundation. For thirteen years we have sponsored the Formula Truck in Brazil, contributing to the success of the category in the country. Now, due to Vipal´s expansion in Europe, we have decided for this sponsorship. Furthermore, what’s even better is that we get started in this new phase together with the current champion of the category”, explains Maria Locatelli, Vipal sales and marketing director.

22nd March 2011/by Tyrepress Editors

Latest Pirelli facility showcased in presidential visit

It’s been 150 years since the unified Kingdom of Italy was formed, and to mark the occasion Pirelli presented the country’s head of state with a Formula One tyre resplendent in the tricolour of Italy’s national flag. The presentation took place during a March 19 visit by the President of the Republic, Giorgio Napolitano, and his wife to the Italian tyre maker’s new facility in Settimo Torinese, Turin Province. Escorted by Pirelli chairman Marco Tronchetti Provera and Pirelli Tyre CEO Francesco Gori, Italy’s president toured the new site, which will reach full operational status during the year and be officially inaugurated before the end of 2011. Accompanying Mr. Napolitano and Pirelli’s senior management were a number of regional figures, including the president of the Piedmont region, Roberto Cota, the president of the Turin province, Antonio Saitta, the mayor of Settimo Torinese, Aldo Corgiat Loia, the head of Turin’s prefecture. Alberto Di Pace, and the rector of the Politecnico di Torino, Francesco Profumo.

21st March 2011/by Tyrepress Editors

Metzeler launches ‘ride experience’ online

Bike tyre manufacturer Metzeler has launched a new interactive blogging website with stories, images and videos contributed by a diverse line-up of its racers and adventurers. Ridexperience.com has reports from multi World Enduro Champion David Knight, trials legend Dougie Lampkin, Metzeler Superstock Champion Jon Kirkham, around the World explorer Tiffany Coates and stunt girl team ‘Stunt Starz’ amongst others. Since their launch in 2007, Metzeler says its community websites have “grown in numbers and gathered momentum all over the world”.

28th February 2011/by Tyrepress Editors

CDP Group: a lone voice?

A bright new office environment and the company’s relatively young team make CDP Group’s enthusiasm palpable. The impression is that they work with commitment to a project they believe in and are proud of. Based in Forlì, Italy, CDP Group SpA, which started from scratch only three years ago, is now amongst the top ten tyre distributors in Italy, with 2010 revenues of more than 38 million euros.

So what’s the secret of the company’s success? Andrea Reggi, CDP Group CEO, explained: "Our business is founded on the idea of a public company: we all work as if the company is a fund with the sole objective to create profitability, not sales. What counts for us is to create value."

28th February 2011/by Tyrepress Editors

Energy management system certification for Bridgestone TCE

In December 2010 Bridgestone Europe have achieved the distinction of being the first tyre maker to gain EN 16001 certification for one of its facilities. The EN 16001 standard, currently held by fewer than 100 companies in Europe, was obtain by the Bridgestone Technical Center Europe (TCE) and certifies that the centre has successfully implemented an energy management system and developed and implemented an energy policy. To achieve this, Bridgestone says the TCE identified all areas of significant energy consumption, targeting energy savings, while also introducing projects to produce energy from renewable sources. These activities are now fully integrated within the centre’s daily working procedures.

14th February 2011/by Tyrepress Editors

Italian firm brings KRK forged truck wheels to the UK

Casalini Industriale Srl has announced plans to introduce KRK branded aluminium commercial vehicle wheels into the truck and bus market. Following Manchester-based Motor Wheel Services decision to introduce its xlite forged range as a competitor to a market segment dominated by Alcoa produced products, the decision to introduce the KRK brand is being seen as an indication of further competition.

7th February 2011/by Tyrepress Editors

No favours for Ferrari: Tronchetti Provera

Pirelli chairman Marco Tronchetti Provera has strongly ruled out the possibility of the new tyre supplier to Formula One favouring the team synonymous with Italian motor-racing Ferrari. However, Ferrari driver Felipe Massa, who struggled to make an impact in the 2010 season barring an unedifying incident when he allowed title-challenging teammate Fernando Alonso to usurp his position at the German Grand Prix, hopes the new tyres’ characteristics will help him regain some lost form in what will be a pivotal season for the Brazilian.

31st January 2011/by Tyrepress Editors

Pirelli Seeks 2011 Spec F1 Car to Continue Tyre Development

Pirelli is seeking the chance to test its Formula One tyre on a 2011 season specification model, in order to continue to refine its tyres for its first season as exclusive tyre supplier. The manufacturer has thus far run its development tyres on a 2009 Toyota, acquired from the team following its exit from the series at the end of that season.

25th January 2011/by Tyrepress Editors

2010 a Record Year for Infinity Tyres

Infinity Tyres Europe reports that 2010 was the brand’s biggest ever sales year both in terms of unit sales and turnover. Company representatives told Tyres & Accessories that there were a number of prevailing factors contributing to the achievement including: a prominent presence in Hall 3 at Reifen 2010; a new, clear brand concept “Welcome to Infinity World”; heavy multi-lingual national trade press advertising campaign; focus on key patterns, key sizes and competitive pricing.

21st January 2011/by Tyrepress Editors

Sailun Appoints New Truck Tyre Distributors

Sailun Tyres has begun to appoint new distributors for the company’s truck tyre range as part of the firm’s new European distribution strategy. The Sailun team, led by Martin West, report that they have recently received substantial orders from two European distributors – Intergomma in Italy and Grupo Soledad in Spain. Presenting the Sailun philosophy of “quality and technology”, West has been stressing that Sailun is pitched at the top end of the premium economy tyre sector.

15th December 2010/by Tyrepress Editors