P Zero Silver – Pirelli’s first F1 derived road tyre
Pirelli has launched its first Formula 1-derived UHP road tyre. This latest offering from the Italian tyre maker, the P Zero Silver, sits alongside the P Zero in Pirelli’s product portfolio and is intended to increase the company’s premium range and cater to the ever more differentiated needs of Pirelli’s top market segment – a segment that Pirelli aims to grow in all geographic areas. The P Zero Silver was officially unveiled in September at an event attended by, amongst others, Pirelli chairman and CEO Marco Tronchetti Provera, Pirelli Tyre CEO Francesco Gori, Team Ferrari technical director Stefano Domenicali and Team McLaren driver Jenson Button.