Bridgestone European winter ad campaign
Bridgestone Europe's newest ad campaign emphasises its continued sponsorship of Audi FIS Alpine Ski World Cup events in Europe, as well as Bridgestone's winter tyre range.
Tag Archive for: Italy
September EU car registrations – UK bucks downward trend
NewsNew car registration figures for the EU from ACEA show that demand for new cars was down -10.8% in September, amounting to 1,099,264 units, compared with September 2011. Nine months into the year, the downturn reached -7.6%, with a total of 9,368,327 new cars registered in the EU.
World record for Thule
NewsHave you been put off buying snow chains for your car because you cannot face the hassle of fitting them to the wheels? Thule, the global manufacturer of car accessories came up with a spectacular demonstration of just how easy it is to fit their snow chains – and grabbed themselves a Guinness World Record into the bargain. In early October, the Lecco Ice Sports Complex in Italy played host to the record-breaking demonstration, with 24 Citroen C4 Aircross cars positioned on the ice in three rows of eight. Thule Easy-fit snow chains were positioned one metre from each wheel and, on the starting signal from Guinness World Record judge Lorenzo Veltri, a team of 12 people tried to fit as many snow chains as possible in 60 seconds.
Mitas OE on Russian-made Case, New Holland products
NewsCzech tyre maker Mitas has signed a contract with CNH-Kamaz Industry LLC, the Russian manufacturer of Case IH and New Holland tractors and harvesters, to supply tyres throughout the remainder of this year and in 2013. The deal was signed at the Agrosalon agricultural show in Moscow in the presence of Czech agriculture minister Petr Bendl. “I welcome the Czech company’s pioneering of the Russian agricultural sector, which has great potential,” stated Bendl.
Bridgestone rolling out winter tyre campaign
NewsThis month Bridgestone Europe is launching a new advertising campaign to support its winter tyre range; the integrated multimedia campaign will be shown in France, Germany, Italy, Poland and Sweden and is aimed at demonstrating how Bridgestone tyres keep “winter under control”.
2011 a ‘peak’ year for winter tyre sales
NewsStatistics shared at Continental’s recent European ContiWinterRoadshow indicate that a total of 73.8 million winter passenger car and 4×4 tyres were sold in Western Europe last year and a further 18.7 million in Central Europe. These figures are up 12.8 per cent and 10.7 per cent year-on-year respectively. Last year’s sale of 92.5 million units is viewed as a ‘peak’ for winter tyres; Continental says it expects sales to stabilise at around 90 million by 2015. This year, the German manufacturer anticipates that both the Western and Central European markets will experience a moderate decline; it estimates 65.8 million winter passenger car and 4×4 tyres will be sold in Western Europe and 17.7 million in Central Europe.
Is the tyre industry prepared for EC1222/2009?
NewsWith little over a month until the EU tyre labelling legislation becomes mandatory, independent DriveRight report an influx of enquiries from all over Europe for labelling information via their EC1222.com website. When the EC1222/2009 legislation was announced, DriveRight foresaw a need for an independent supplier of label information. The company, with its 12 years of experience in the tyre industry, obtained the data of 91 major manufacturers and launched EC1222.com as an independent entity.
Euromaster Group enters Portugal
NewsThe Euromaster Group has announced that it is to expand into Portugal, the 16th European country in which it has operations. The Group has a network of 48 locations in the country, and more than 2,000 across the continent. The Group says customers of its UK-based ATS Euromaster stores will be able to access its all-round service options for UK cars, vans and trucks visiting the continent.
European car registrations down in August
NewsAfter declining by 7.8 per cent in July, new passenger car registrations in Europe were down by 8.9 per cent in August. Eight months into the year, the downturn reached 7.1 per cent as the EU registered 8,268,642 new cars.
Pirelli appoints new UK industrial director
Career TracksLuca Negri has been appointed Pirelli’s new industrial director for the UK. He takes over from Paolo Battistini, who will return to Pirelli’s Milan office to work in the Company’s Industrial business unit. Negri will be based at the tyre maker’s Carlisle site.
Sailun’s ‘growing’ truck range
NewsEstablished in 2002 and with the backing of the highly-regarded Mesnac Company Limited, Sailun reports that it is gaining a “fast-growing reputation” for its radial truck tyre range. According to the company, its development has been fuelled by quality standards enhanced by the research, design and technical testing facilities occupied by over 300 technical Sailun engineers and staff in the National Economic and Technological Development Zone in Qingdao.
Pirelli to take hard, medium tyres to ‘home’ Grand Prix
NewsThe Italian Grand Prix takes place this weekend (7-9 September, 2012) in Monza, following swiftly behind the Belgian Grand Prix at Spa, and Pirelli returns to its home nation with the same P Zero White and Silver tyres it used in the previous meeting. Monza is the fastest circuit on the Formula One calendar, and puts similarly high energy loading through the tyres as at Spa. Pirelli, which knows the circuit well since the Autodromo Nazionale is situated half an hour’s drive from the company’s Milan headquarters. Pirelli highlights the first chicane, characterised by heavy downhill braking; the Ascari curves, with their several rapid direction changes; and the famous Parabolica, a wide, open radius corner that puts a lot of lateral stress through the tyres as being the most challenging areas for its rubber. Pirelli says these sections, coupled with some of the season’s fastest straights, mean tyre temperatures can peak at up to 130°C and choosing the right tyre for the conditions will be important.
Europe automotive market declines in July, UK on the up
NewsThe British passenger vehicle market was the only car parc in Europe to increase registrations in July. According to analysis produced by Jato Dynamics, Europe’s new car sales declined by 8.2 per cent in July, and 4.9 per cent year-to-date compared to last year. Great Britain grew 3.5 per cent. Meanwhile Italy and Spain recorded the greatest drops in July unit sales. Volkswagen’s Golf maintained its position as Europe’s top performing model.
Lanxess – continued growth in Q2
Company NewsSpecialty chemicals Group Lanxess reports continued growth in the second quarter of 2012, with EBITDA pre-exceptionals rising 6.8 per cent year-on-year to 362 million euros. Sales increased 8.1 per cent to 2.42 billion euros. Commenting on the results, company CEO Axel C. Heitmann said “we believe these results confirm our view of the seasonal development, and we are therefore adhering to our target of raising EBITDA pre exceptionals by five to ten per cent for the full year. Our focus on megatrends and growth regions, combined with our technological expertise, provide stability in an increasingly challenging environment.”
Fiege to operate Toyo B2B e-commerce platform
International News, NewsSupported by German logistics provider Fiege, Toyo Tires Europe is now distributing tyres to its business clientele via an internet-based B2B platform. The platform has already been rolled out in Germany, Italy, the Benelux countries and, most recently, the UK.
