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A.C. Milan players dribble from the rooftops with Toyo Tire

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Four players from Italian football club A.C. Milan race against an Audi R8 through the team’s hometown in a new video released by Japanese tyre maker Toyo Tire & Rubber. The two-minute promotional video features Riccardo Montolivo, Jérémy Ménez, Adil Rami and Keisuke Honda from A.C. Milan competing against the enthusiastically-driven R8 in a city alley race, and Toyo promises a ‘surprise ending’ when the Stig-like character behind the wheel of the Audi finally removes his helmet. The video is available to view below.

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Related news:

  1. Toyo kicks off as AC Milan sponsor
  2. Toyo AC Milan sponsorship promoted in new video
  3. Toyo extends football sponsorship programme with German, Japanese deals
  4. Football: BKT named title sponsor of Italy’s Serie B
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Autopromotec hails ‘remarkable increase in exhibitors’ for 2015 show

The organizers of Autopromotec 2015, the automotive equipment and aftermarket show to be held at the Bologna Trade Fair Center 20–24 May 2015, have reported a “remarkable” increase in exhibitor demand. According to the organizing company Promotec Spa, space in the halls devoted to lifting equipment, tyres and tyre equipment has already sold out, long before the official deadline of 31 October. Promotec also reports that there has been a “very positive” response from the hall devoted to spare parts.

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Related news:

  1. Autopromotec adds Industrial Vehicle Service to 2015 show
  2. Autopromotec pre-catalogue available online
  3. Autopromotec reports strong international growth of visitors, exhibitors
  4. Autopromotec postponed until 2022
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Yokohama Rubber acquires Parker Hannifin’s Italian marine hose business

Yokohama Rubber has expanded its non-tyre business with the acquisition of Italian marine hose manufacturing and sales company Parker MHP S.r.l. from its US-based parent company Parker Hannifin Corporation. The Italian company’s name will be changed to Yokohama Industrial Products Italy S.r.l.

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Related news:

  1. Pirelli/ChemChina deal, the story so far
  2. ATG looking forward to economies of scale with Yokohama
  3. APP-Tech now a Ronal Group company
  4. Reports: Brembo aiming for largescale acquisition
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Trelleborg Wheel Systems outlines route to global agricultural tyre leadership

Paolo Pompei Trelleborg

The agricultural tyre market appears particularly well suited towards specialised manufacturers; Trelleborg Wheel Systems acquired Pirelli’s agricultural business in 1999, with the branding switched between 2006 and 2010. Since acquiring various technologies from Pirelli, the Trelleborg Group has invested heavily in order to make its tyre and wheel operation a premium brand player in the agricultural and forestry tyre market. The Tivoli facility, with its buildings showing a manufacturing history dating back to the 1940s, but also incorporating the latest agricultural tyre building machinery, represents “a history full of innovation for farming professionals,” in president of the Agricultural and Forestry Tyres business unit, Paolo Pompei’s words.

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Related news:

  1. Trelleborg launches European Road Show at SIMA 2015
  2. First Trelleborg agricultural tyre manufactured in North America
  3. Trelleborg sponsors Wisconsin, USA Ponsse demo day
  4. Trelleborg increases agricultural, construction tyre prices 14%
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Michelin Italy names new CEO

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Starting 1 September, Lorenzo Rosso is the new president and chief executive officer of Michelin Italy Spa. Rosso takes over from Jean-Paul Caylar, who has returned to France after five years in the role.

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Related news:

  1. Michelin invests in Italian tyre manufacturing, but closes retreading and semi-finished product lines
  2. Michelin temporarily closes some European factories, car tyre demand down 9%
  3. Michelin Signs 3-Year A1GP Tyre Contract
  4. Pilot Sport Cup 2 to debut on new Mercedes-AMG coupé
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Toyo kicks off as AC Milan sponsor

The start of Italy’s Serie A football league on Saturday marked the beginning of Toyo Tire & Rubber’s activities as an AC Milan premium sponsor. The tyre maker is supporting the top-flight Italian team for the 2014-2015 season, and as premium sponsor intends to “aggressively utilise” content featuring AC Milan in its advertising material. In addition to developing and launching a collection of branded items for its customers, Toyo says it is also producing video content that will highlight AC Milan’s star players. The team’s activities and match results will also be updated to the Toyo’s Facebook page and “On and Off the Field” Tumbler page.

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Related news:

  1. A.C. Milan players dribble from the rooftops with Toyo Tire
  2. Toyo AC Milan sponsorship promoted in new video
  3. Toyo Tires becomes AC Milan premium sponsor
  4. Football: BKT named title sponsor of Italy’s Serie B
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Nexen marketing brand with European football clubs

Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
  4. Nexen Tire begins Manchester City FC partnership
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Giti Tire appoints Italian market analyst

Igino Schiavi, Giti Tire market analyst Italy

Igino Schiavi has been appointed by Giti Tire as market analyst for Italy, with responsibility for passenger car and light truck (PCR) and truck and bus (TBR) positioning strategies. His main role will be to collect and analyse market data to benchmark the company’s GT Radial, Primewell and Runway tyre brands on both price and performance to ensure best product placement.

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Related news:

  1. Warren promoted to Giti marketing manager UK – passenger car and light truck
  2. Giti appoints European sales and marketing directors
  3. Giti Tire makes key European financial appointment
  4. Giti Tire promotes Mardle to European supply chain manager
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Closure-threatened Bridgestone site receives Italian grant

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Bridgestone has signed a development contract with Invitalia, Italy’s agency for inward investment promotion and enterprise development, for the upgrade of Bridgestone’s Modugno plant in Bari, which employs some 800 workers. A total of €41.3 million is being invested in the project, including a €12.4 million grant from Invitalia. The agreement between the tyre maker and government agency was signed in Rome by Bridgestone Italia CEO Roberto Mauro and Invitalia CEO Domenico Arcuri.

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Related news:

  1. Bridgestone increasing PCR capacity in China
  2. Bridgestone campaign supports Dreamworks animation
  3. Production begins at Conti’s Kaluga plant
  4. Bridgestone instigates 1.2m tyre recall
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BKT to exhibit at Samoter 2014 with local distributor

Prior to its presence at Reifen 2014, BKT will partner with Italian market distributor Industrial Gomme at Samoter 2014, the triennial international exhibition for earthmoving and construction vehicles that this year takes place in Verona from 8 to 11 May. At their joint stand, the two companies will showcase products from the BKT industrial range, including the Loader Special (L5) and Earthmax SR 30 and SR 45 and AS.

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Related news:

  1. We’ll continue with ‘Reifen’ tyre show, confirms Messe Essen
  2. ‘Reifen’ show moving to Cologne
  3. ‘Reifen’ move may result in two German tyre shows
  4. Industry divided over Essen/Cologne as preferred tyre show site
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Not changing to summer tyres can be expensive in Italy

Motorists in Italy have until 15 May to change their winter for summer tyres – and some face hefty fines if they fail to do so. Under a new regulation introduced by the country’s Ministry of Transport, M+S and snowflake marked tyres that bear a slower speed rating than the car’s maximum speed must be removed for the summer season. Failure to do so by the 15 May deadline may result in a fine of at least €419 and up to €1,682, and the vehicle needing to undergo a roadworthiness inspection.

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Related news:

  1. New Bridgestone Range Gives Motorists an All-Weather Option
  2. Ford Helps Drivers Keep a Grip in Winter with Pirelli
  3. Survey points to wide support for winter tyre laws
  4. Michelin anticipates winter tyre sales growth
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Marangoni on geolocation in tyre retreading business

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Marangoni Commercial & Industrial Tyres, which manages the group’s direct retreading business often through the Marix brand backs geolocation as an innovative tool for improving efficiency in sales and service.

For an organisation like Marangoni Commercial & Industrial Tyres – which covers the whole of Italy and comprises agents specialising in the sale of tyres for industrial applications (specifically truck and earthmover tyres), as well as in the selection and collection of casings – efficiency and response to customer needs are critical success factors.

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Related news:

  1. Marangoni Road-Show Proves Popular With Group Tyre Members
  2. Marangoni enters Kuwait through new Ringtread partner
  3. Continental takes over ContiTread marketing from Marangoni
  4. With GT Assist, Giti Tire now offering full fleet portfolio
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Hankook replaces Dunlop as 24H Series title sponsor

Endurance racing event series the 24H Series has a new title sponsor. Hankook Tire replaces Dunlop in this role and serves as exclusive partner for what is now called the 24H Series powered by Hankook. The tyre maker will also lend its name to various events held during the season, such as ‘Hankook 12H Zandvoort’, ‘Hankook 12H Hungary’, ‘Hankook 24H Dubai’ and ‘Hankook 12H Italy-Mugello’. The 24H Series includes endurance race events for GTs, touring cars and 24H Specials, and depending on weather and track conditions, Hankook will supply endurance tyres from the Ventus Race slick or rain range.

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Related news:

  1. Hankook gets underway as 24H Dubai sponsor and tyre supplier
  2. GoldenTyre Takes Over as SuperMoto World Championship Tyre Supplier
  3. Le Mans Results a Victory for Tyre Makers
  4. Dunlop Ends DTM Supply, Hankook Expected to Take Over
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Pirelli confirms tyre business focus as stake in real estate firm rises

Pirelli’s share in Italian real estate company Prelios has risen from 13 per cent to approximately 29 per cent following the conversion of bonds worth €148.4 million plus accrued interest. While this 29 per cent shareholding includes a portion (around 22 per cent) that is constrained by lock-up obligations until 2016, Pirelli has released a statement confirming its strategic focus upon its core tyre business. The company is “therefore not a long-term investor in the ‘real estate’ industry” and will “seize any possible opportunity” to divest its Prelios shares.

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Related news:

  1. From now on, Pirelli is “for sale”
  2. Pirelli shareholder block evaluating early agreement dissolution
  3. ChemChina’s latest Pirelli shares held indirectly
  4. Regulator approves ChemChina/Pirelli offers
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BBS waging war against brand pirates

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Pirates aren’t lovable rogues with eye patches and parrots perched on the shoulder. Piracy, specifically brand piracy, has become a major issue for manufacturers of well-known products. One such firm, German alloy wheel manufacturer BBS, says counterfeiters who sell online and offer everything from fake centre caps to complete wheels cause the firm significant damage, and now it is taking “appropriate measures” against these pirates.

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Related news:

  1. Wheelmaker BBS insolvent
  2. Spotlight on the Chinese Alloy Wheel Market
  3. Have the truck tyre import tariffs ‘worked’?
  4. BBS: Handbrake to be released in aftermarket business
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