KRT to support Matador TBR brand with website
Kings Road Tyres was made the exclusive distributor of Matador truck and bus radial tyres in the UK six months ago, and the wholesaler has announced today that it will launch a sales and marketing campaign to support the brand this summer. KRT says it will seek to boost sales of the brand over the next 12 months with a new, dedicated website covering the full portfolio of Matador TBR applications for regional and long haul, mixed service, city urban and winter fitments. The site will go live in April with the URL, www.matadortyres.co.uk. Sales promotions and incentives will also back-up the sales drive.