International Tyres and Trading recently announced two key appointments. Kevin Stannard takes responsibility for the wholesaler’s Southern UK region, and Lee Umney becomes the company’s new Marketing Manager.
The Fortune brand is a relative newcomer in the UK commercial vehicle tyre market, but behind the range is one of China’s largest and fastest-growing tyre makers. Prinx Chengshan produces the entire Fortune truck tyre line-up in a state-of-the-art facility in Chonburi, Thailand, and recently invited distribution partners from the UK and Europe to see the technology behind this Industry 4.0 plant for themselves. This visit also served as an opportunity to forge stronger business ties as well as to present the latest products within the Fortune portfolio.
Rich Allen has become commercial director at International Tyres & Trading Ltd. Allen brings with him 12 years of experience within the commercial tyre trade, specifically with Goodyear (truck) and Yokohama TWS (speciality).
New for 2023, growing wholesaler International Tyres has taken on Blacklion Tyres and Fortune Tyres as exclusive additions to the company’s product portfolio.
Growing wholesaler International tyres upgraded its online presence at the tail end of 2022. As a result, the company now has a new website and online ordering system, with more ways to stay more informed, access stock details and even win prizes.
Point S Tyre & Autocare is exhibiting alongside its truck tyre distribution partner, International Tyres, at this year’s Commercial Vehicle Show. The stand will showcase the Fortune truck tyre range, alongside Point S’ range of high-quality car and van tyres.
Goodyear has introduced two new on-road Kelly truck tyres in Europe, the Armorsteel KSM2 and KDM2. Distributed exclusively by International Tyres Ltd, the range targets price conscious fleets, providing improved rolling resistance, compatibility with European winter tyre legislation certified by the Three-Peak Mountain Snowflake marking, and – with the High Load steer fitments – suitability for Euro 6 trucks.
Following the company’s successful debut at the Tyrexpo Asia Show in Singapore in March, West Midlands-based International Tyres exhibited at May’s Autopromotec 2019 in Bologna.
Firenza recently introduced a new range of urban bus tyres which have been specifically designed and manufactured for all position buses. The Firenza SSU05 incorporates a reinforced sidewall to ensure a high standard of protection against kerb damage along with an extremely durable casing construction to guarantee several life cycles. Additional benefits include a high resistance to irregular wear and outstanding mileage performance. Whilst the Firenza SSU500 includes a specially designed tread pattern for exceptional grip and again offers outstanding mileage return. The SSU05 tyre is currently available in size 275/70R22.5 and the SSU500 tyre in size 305 /70R22.5.
West Midlands based International Tyres is promoting its “comprehensive choice of brands direct from stock for all applications” which the firm distributes from its warehousing facilities which hold in excess 20,000 truck tyres.
Singapore-based brand Firenza is purportedly striving for a position in the mid-range UK and European truck tyre markets by offering a “versatile” commercial vehicle tyre option in a “variety of sizes for all current TBR vehicle applications”.
Firenza range features include a solid shoulder construction plus a zero angled steel band designed to significantly reduce irregular wear. In addition, a special tread groove is designed to further eliminate stone retention and casing damage.
UK truck tyre wholesaler International Tyres has secured an exclusive agreement to introduce the Riken brand of truck, bus and coach tyre into the UK. According to the company, the UK introduction of the brand (which is part of the Michelin-produced stable of products) has been fuelled by “strong demand for mid-range products”.
Firenza characterises its partnership with West Midlands based wholesaler International Tyres as “increasingly successful”, and the tyre supplier has been working to increase its range to suit more sizes and applications across the commercial tyre segment in the UK and Europe.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Hasselman; Unsplash
Prinx Chengshan