ETRMA Europool figures show that the market for ultra-high performance tyres has grown steadily over the past five years, and in 2015 these products accounted for 18 per cent of all aftermarket summer tyre sales in the EMEA (Europe, Middle East and Africa) region. Goodyear aims to cover demand for UHP tyres here in the upper budget segment with a new range from its Sava brand, the Intensa UHP 2.