JK Tyre Tops Indian OE Survey
JK Tyre has topped the J.D. Power Asia Pacific 2009 India Original Equipment Tire Customer Satisfaction Index. Now in its ninth year, the study analyzes new-vehicle buyer satisfaction with original equipment tyres by examining five key factors – durability, ride, traction and handling. With an overall score of 811 on a 1,000-point scale, JK Tyre performed particularly well in all factors that drive overall satisfaction. MRF came second with 804, followed by Bridgestone (797), Apollo (784) and Goodyear (767). Overall satisfaction has declined by 10 points from 2008 to an average of 798 in 2009. Furthermore, the percentage of customers reporting a problem with their original tyres increased from 19 per cent in 2008 to 22 per cent in 2009.
“The occurrence of even a single problem leads to a strong negative impact on tyre satisfaction, with satisfaction averaging 70 points lower among customers who experience a tyre-related problem, compared with customers who do not,” said Mohit Arora, senior director at J.D. Power Asia Pacific, Singapore. “Problems like excessive tyre noise while driving, poor traction on wet roads and recurring flat tyres not only cause driving inconvenience, but also can be safety hazards, which intensifies the negative impact on customer satisfaction.”