Alliance ‘Well Placed’ for Global Growth
Between establishing a new factory in India and acquiring assets from GPX in North America, the Alliance Tire Group (ATG) has been busy in the last couple of years. And in terms of new products, this momentum is continuing. At the Reifen 2010 show Tyres & Accessories learned the company originally intended to bring along all the new tyres it’d released in the previous four months. “But then we realised there’d would have been no space on our stand for anything but tyres,” said an Alliance representative. “Our range is growing very fast.”