Ceat Launches Website to ‘Idiot-Proof’ Motorcyclists
Motorcycle and moped riders in India are receiving a reminder that “roads are filled with idiots” courtesy of a new safety-themed website launched by Ceat Ltd. The manufacturer has launched the memorably named www.beidiotsafe.com website to promote the grip benefits its range of two-wheel tyres can offer, yet the site’s refreshing directness means its appeal goes way beyond that of its intended audience. Visitors to the site are met by a 360-degree rotatable idiot diorama; after playing with this feature, sub-sections such as an idiot’s gallery, a ‘spot the idiot’ game and a link to where road users can share their tales of idiocy are just a click away.