The United Kingdom and European Union is importing an increasing tonnage of Off-The-Road (OTR) tyres, as the sector responds to internal and external trends. Externally, sinking shipping costs and relatively controlled production costs are particularly favouring Asian manufacturers. And with Russia’s war on Ukraine making the country a pariah in European trading terms, there are additional reasons to source increasing numbers of OTR tyres from South Asia. Trading relations with Russia’s closest supporter Belarus are also frosting, which could see further gains for Asian factories, while emerging tyre producing nations like Serbia could also reap the benefits. While the size, weight and per unit cost of the largest tyres could present arguments in favour of more localised production, lower manufacturing and materials costs weigh even more heavily in this balance of factors.