What’s different about desegmentation in the agricultural tyre sector?
The influence of non-premium brand tyre manufacturers and of non-European produced tyres has markedly increased in the wider European agricultural tyre market. Something else that the data suggests is that a degree of desegmentation has occurred because all this has been set against a series of financial crises in Europe and its respective national markets. Not only are there opportunities for those entering the right niche at the right time, it would seem that there are opportunities for those entering the market at a different position to the historically dominant players.