Apollo Tyres appoints London-based global media agency
Mindshare has been appointed Apollo Tyres’ global media agency, replacing ZenithOptimedia, who serviced Apollo in India since mid-2012. The tyre maker describes its business with Mindshare as a “multi-million dollar” account and says it appointed the company following a multi-agency pitch presentation at the Apollo Tyres global marketing office in London. Apollo says Mindshare was selected due to its global reach, along with its financial and organisational fit with Apollo Tyres.