Lines of Distinction?
(Akron/Tire Review) Our industry – at home and abroad – has been building tires for more than a century. Along the way, we allowed ourselves to be fooled every once in a while by ‘technology’ that really didn’t live up to its billing. One example is the single-ply tire promoted as being as strong as a two-ply tire.
Great progress has been made, both in technology and in marketing. Let there be no doubt about the safety advances built into today’s tyres compared to those built in 1908. And, yes, there have been some stinkers along the way, but by and large, this industry has led the world in packing more performance and safety into one single product than any other.
If anything remains unchanged, it continues to be our penchant for putting an acronym or label on everything, the latest being the so-called “global tyre,” which doesn’t sound half as meaningful as the phrase it replaced – “world-class tyre.”