Import Tariffs
Indonesian tyre maker PT Gajah Tunngal is hoping to take advantage of US tariffs against Chinese made consumer tyres. The Jakarta Globe reports company director Catherine Widjaja as saying “we are looking to see if we can fill the void left after the US hiked import tariffs on Chinese tyres.”
Giti Tire (USA) Ltd. announced that Vic Delorio, its executive vice president since 2005, has retired.
The 28-year tyre industry veteran had been on the forefront of the recent battle over higher import tariffs on China-made passenger tyres. “Giti Tire is a remarkable company with a strong presence, the right market approach and is poised for successful growth, not only in North America, but worldwide,” Delorio said.
China Securities Journal has reported that China will soon issue new tyre industry policies aimed at raising the threshold for new plants and reducing the proportion of exports. The move follows the recent US decision to impose 35 per cent import duties on Chinese-made tyres.
On 15 October EU Trade Commissioner Catherine Ashton and Korean Trade Minister Kim Jong-hoon initialled a free trade agreement (FTA), which the EU calls “the most important ever negotiated between the European Union and a third country.” Estimated to be worth a total of 19 billion euros in new trade for EU exporters, the agreement is designed to remove virtually all tariffs between the two economies.
However, it is a bilateral deal. And European carmakers, apparently fearful of being swamped by imports of more economically priced Korean cars in an already depressed market, were the first to call for a rethink through industry body ACEA. However this appears to have been too little too late and according to the commission, the initialling signals the end of negotiations. The current “stable legal text” will be formally presented to EU Member States in early 2010. So what does this mean for the European tyre (and associated product) markets?
In the US, Pirellli is raising the prices of its US P4 Four Seasons and Cinturato P5 tyres by 10 per cent, effective 1 November 2009. According to the company, the move is a result of “market pressures created by the recent tariff on Chinese consumer tyre imports” as well as increased rubber and raw material costs.
Pirelli Tire North America’s price increase is the first move from the premium sector in response to the recent Chinese import tariff and suggests that, directly or indirectly, the tariff has an effect throughout the market. Pirelli previously said that only very small shipments of certain specific products would be direcly affected by the tariff and that its influence was “not material.”
Now President Barack Obama has stuck 35 per cent import duty on all passenger car and light truck tyres from China for the next three years what happens next? Chinese tyre manufacturers won’t want to sell fewer tyres each year. But US importers, consumers and manufacturers are equally unlikely to want to pay or absorb the additional costs. Tyres & Accessories spoke to a range of US, Far Eastern and Chinese companies and found that manufacturers are having to rely heavily on production flexibility, while traders are now setting their sights on one market in particular – Europe.
Stephen Wu, managing director of Chinese tyre trading operation, Best Choice International, reports that orders from the US stopped came to a virtual standstill in July. Their strategy is now openly towards producing more European market orientated products: “We stopped an SUV/LT project and waited for the decision. And we produced more European UHP tyre sizes, not US sizes.” Companies like Best Choice are now prioritising orders in other markets – especially Europe – where they aim to sell the most popular sizes, UHP and winter tyres. Best Choice is apparently interested in other markets as well, but Wu refused to give further details at this time. As far as Best Choice is concerned there is now zero chance of getting orders in the first year of the tariff, except in the 19-inch and over category. As a result competition is likely to be based on just two factors: price and delivery time.
Maritime Cargo Services, a Suffolk-based freight forwarder, was founded by Rob Shelley nearly twenty years ago. Through building relationships with tyre-based companies importing products into the UK, it can now count itself among the country’s leading freight forwarding specialists in the industry. Working closely with 20 major tyre importers, the company manages the customs clearance and delivery of containers to well over a hundred tyre warehouses and depots throughout the UK and Ireland. The company talked to Tyrepress.com about its recommendations for the tyre sector and issues currently affecting global tyre wholesaling.
(Tire Review) Malaysia apparently sees an opportunity from the tyre tariff tiff between the US and China. According to Bernama new service, the country’s Chamber of Commerce is encouraging Chinese tiremakers to set up plants in Malaysia in a move to avoid the new 35 per cent tariff on exports to the US.
Sentaida Group, a distributor of Chinese-manufactured tyres in the USA, has reacted to President Obama’s Chinese tyre tariffs by increasing its prices across the board by 10 per cent. The Tire Business website reports that the company’s general manager, Brian Chung said that the Miami-based distributor would implement the price increase in two weeks. The company distributes brands such as Sentaida, Linglong, Triangle and Sonny, as well as many other Chinese brands. It operates a factory in Qingdao, which opened as Chenchelyn Tire Co in the summer.
Pirelli Tire achieved a high 7.7 per cent operating profit margin in first half 2009. The figures come despite a negative raw material impact (-19 million euros) and despite a 16 per cent drop of volumes and a low capacity utilisation rate of 75 per cent.
Pirelli Tyre CEO, Dr Francesco Gori made the remarks at a presentation given during the Frankfurt motor show. And the good news left analysts predicting the company’s financials should improve significantly in the coming quarters due to an estimated 100 million euros positive raw material effect; a recovery of volumes with capacity utilisation reaching 90-95 per cent; and “the full payback of restructuring measures.”
Reporting on the presentations, Deutsche Bank analysts observed that Pirelli’s tyre business should benefit from the Brazilian government’s recent decision to impose import tariffs Chinese made tyres. The tariffs of US$0.75/kg are seen a significant plus for the company, in a market where the group already enjoys 30 per cent market share and “above average operating profit margin.”
Chinese imports are said to represent approximately 10 per cent of the Brazilian market.
Tire Review/Reuters – Trade measures of the type imposed by the United States on Chinese tires run the risk of spilling over and slowing economic recovery, a senior World Trade Organization (WTO) official said on Thursday. The tyre trade dispute blew up between the United States and China after Washington imposed additional duties on Chinese-made tyres last Friday, accusing Beijing of flooding the US market.
Tire Review has compiled a variety of news stories based around the introduction of tariffs on imported China-made passenger tyres. Here is a sampling of the most relevant items from the past day:
Though silent while the government mulled over the USW’s Section 421 complaint about China-made passenger tyres, both Bridgestone Americas and Goodyear issued statements regarding the Obama Administration’s decision to levy a three-year tariff on the imported tyres.
The Tire Industry Association said it is “deeply disappointed” in the Obama Administration’s decision to place added tariffs on imported China-made passenger tyres. The association, which made no prior public statements regarding the situation, issued a statement yesterday calling the decision “politically motivated.”
The Obama administration’s announcement that it is to impose tariffs of up to 35 per cent on Chinese-manufactured imports had a large impact on daily trading in the USA and Seoul, as Goodyear and Cooper shares bumped, and Hankook stock floundered.
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