Iceland has already lent its name to a supermarket chain specialising in frozen products, and now the northerly island is also associated with a brand of tyres aimed at Nordic markets. The newly-launched Iceland Tyres brand is promoted as delivering “safe driving in rough Nordic winter conditions.” Two products are currently listed in the Iceland Tyres portfolio – the non-studded Iceland Snow, which will be available this year in seven sizes for 15 and 16-inch rim diameters (with a further nine sizes for 14 to 17-inch rim diameters planned for next year), and the studded Iceland Ice, which will be released in a similar range of sizes.