Pirelli will support the US Tire Manufacturers Association’s (USTMA) annual National Tire Safety Week campaign from 26 June to 3 July. The initiative seeks to educate drivers on the importance and simplicity of everyday tyre maintenance as a part of general road safety. The association argues that tyre safety is “on par with wearing a seatbelt and following speed limits” in terms of driving safety, since tyres “are the only part of a vehicle that truly touches the road.”