Although STARCO retained its aftermarket presence in the UK, in 2017 it ended its activities within this sector in a number of European markets, including France. The company is now returning to this particular market through a partnership with tyre wholesaler Copadex. From the start of 2020, a selection of STARCO’s tyre range will be available and easily accessible in the French aftermarket via Copadex’s network and e-shop.
STARCO has appointed Hubert Plouchart its senior sales manager for the Agricultural Implements and Utility & Ground Care segments in France. Tasked with improving STARCO’s position with OEM customers, Plouchart brings almost ten years of tyre industry experience to his new role. He previously worked at Carlstar Group as OEM sales manager and sales director for Europe, Africa and the Middle East for almost four years and, before that, at Cooper Tire.
When it comes to market share, 75 per cent is a very respectable figure indeed. This is, according to Hubert Plouchart, EMEA region director of sales at the Carlstar Group, the share the company’s Carlisle tyre brand holds in the US small tyre market. This isn’t the case here in Europe, however the Carlisle brand is well-known for its lawn and garden, ATV and UTV tyres. What it isn’t yet known for is its tractor tyres, and at Agritechnica the Carlstar Group set out to change that.
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