Attitudes towards fuel saving tyres range from prepared and receptive fleets looking to save as much fuel as they can while bolstering their green credentials, all the way to cynical and even downright disinterested hauliers questioning the validity of fuel-saving claims. Such antipathy is often based on the mistaken belief the products don’t necessarily return the value for money required to justify the additional spending. That’s why the real-life experience of one Bridgestone customer (the privately owned logistics company Howard Tenens) is important. Howard Tenens has been using the manufacturer’s Ecopia tyres and reports that it has returned savings that are hard to ignore.