Continental tyres have long served as the point of contact between vehicle and road, and now horse riders can equip their preferred mode of transport with Continental ‘footwear’. Continental has collaborated with German firm turfcord GmbH to produce an alternative to the traditional horseshoe. This innovation has already gained its first award, an ‘Innovation Pferd’ award at the ‘Pferd & Jagd’ equestrian, hunter and angler show in Germany.