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First Stop aiming for 220 branches in four years

First Stop revamp

When Mark Widdows left HiQ to head up the First Stop project as UK retail network manager, Bridgestone EMIA in October 2019, it was a fair guess that the revamped First Stop would end up competing with HiQ for the role of leading UK tyre retail franchise operation. However, six months into the role, Tyres & Accessories met up with Widdows and learnt that the new First Stop retail proposition has both ambitious plans and a comprehensive franchise offer.

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Related news:

  1. First Stop names Mark Widdows as retail manager
  2. The Auto Workshop joins First Stop, rebrands as flagship centre
  3. Manchester tyre store PPM Autocare rebrands as HiQ West Gorton
  4. Goodyear buys Easy Tyre and Autocentres
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Goodyear not looking to buy back all HiQs

Following the news that Goodyear has bought one of its largest and longest-established HiQ franchisees, Easy Tyre and Autocare, Tyrepress got in touch with executives in order to find out more. For example, how much money changed hands? And, considering the latest purchase is the second acquisition of its kind, is Goodyear planning to go full-circle with retail ownership? The short answer is no. But a Goodyear/HiQ spokesperson did say “the acquisition of Easy Tyre and Autocentres further strengthens the competitive advantage of Goodyear and HiQ”, adding:

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Related news:

  1. Goodyear buys Easy Tyre and Autocentres
  2. Update: HiQ to Franchise Off 109 Equity Outlets
  3. Goodyear acquires HiQ network south-east tyre retailer Weeting Tyres
  4. First Stop names Mark Widdows as retail manager
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Goodyear buys Easy Tyre and Autocentres

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HiQ franchise

Goodyear Tyres UK Limited has acquired Easy Tyre and Autocentres, which runs 17 HiQ branches as a franchisee.

Easy Tyre and Autocentres’ branches span from Telford to Kettering, in a geographical area with a high value car parc and, according to Goodyear, represent the “second step” in the company’s ongoing retail strategy. All sites will become Goodyear’s equity operating under the HiQ brand going forward.

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Related news:

  1. Goodyear not looking to buy back all HiQs
  2. Goodyear acquires HiQ network south-east tyre retailer Weeting Tyres
  3. Update: HiQ to Franchise Off 109 Equity Outlets
  4. Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings
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First Stop names Mark Widdows as retail manager

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First Stop has recruited Mark Widdows to the senior position of UK retail network manager after working with Goodyear Dunlop for 20 years, where he latterly served as national franchise manager for the HiQ network. The recruitment is seen as a statement of intent, as First Stop aims to grow its network and position itself as a major player in the fast-fit sector.

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Related news:

  1. First Stop aiming for 220 branches in four years
  2. The Auto Workshop joins First Stop, rebrands as flagship centre
  3. First Stop partners with Pilgrim Tyres
  4. Nikki McCluney joins First Stop as marketing manager
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ETEL continues to lead top 20 UK tyre retailers 2019

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After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.

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Related news:

  1. Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings
  2. Protyre is fastest growing UK retail chain for 2nd straight year
  3. Tyre retail market in a redistribution phase
  4. Micheldever’s Protyre retail chain is UK’s fastest growing
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HiQ: 47% of centres achieve Gold Standard

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Via its Standards Programme, HiQ Tyres and Autocare aims to drive a high level of attention to detail in every aspect of the fast fit and automotive business. In order to verify the standards achieved by its franchisees, the fast-fit network audits all centres and awards top performers accordingly. This year, HiQ has awarded Gold Standards Awards to 47 per cent of its franchise centres throughout the UK.

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Related news:

  1. Weeting Tyres’ Kings Lynn store joins HiQ franchise network
  2. HiQ adds Ruthin store to tyre retail franchise network
  3. Manchester tyre store PPM Autocare rebrands as HiQ West Gorton
  4. HiQ nominated for Tyre Retailer of the Year
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Goodyear acquires HiQ network south-east tyre retailer Weeting Tyres

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Goodyear Dunlop Tyres UK has acquired Weeting Tyres, a leading tyre retail company based in Norfolk, Suffolk and Essex, UK. The company operates four branches as a franchisee in Goodyear’s HiQ autocare network – in Bury St Edmunds, Chelmsford, Ipswich & Kings Lynn – as well as one independent branch in Brandon, Suffolk, which also functions as its head office. The area served by the latter branch is described as having a high value car parc. All sites will become Goodyear’s equity operating under the HiQ brand following the completion of the acquisition.

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Related news:

  1. Goodyear buys Easy Tyre and Autocentres
  2. Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings
  3. ETEL continues to lead top 20 UK tyre retailers 2019
  4. Goodyear not looking to buy back all HiQs
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Goodyear, HiQ support Tyre Safety Month at Birmingham Business Park

Goodyear supported October’s Tyre Safety Month by checking the tyre treads of more than 850 vehicles on Birmingham Business Park, supported by local tyre and autocare centre, HiQ Easy Autos. A team of eight trained Goodyear and HiQ Easy Autos employees took to the car parks of several businesses on the park including Rolls Royce, Arval, Adecco and SSP to measure the tread depths on vehicles, leaving an advice leaflet on every car checked.

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Related news:

  1. TyreSafe calls for nominations for inaugural awards
  2. Government, tyre industry unite to reduce tyre-related casualties
  3. TyreSafe award winner makes tyre safety message its New Year’s resolution
  4. Road casualty reduction heralds start of Tyre Safety Month
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HiQ nominated for Tyre Retailer of the Year

HiQ Tyres and Autocare has been nominated for the 2018 Tyre Retailer of the Year award at the annual NTDA Tyre Industry Awards on 4 October.

According to the company, key reasons for the nomination include the retailer’s strong digital strategy in 2018, levels of support functions available to all franchisees, community engagement and integration, and the ongoing charitable efforts supported by the entire network.

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Related news:

  1. Yokohama Rubber praises UK subsidiary for awarded tyre safety work
  2. HiQ: 47% of centres achieve Gold Standard
  3. First Stop joins NTDA
  4. Tyre distributors come together for ‘Kick-starting your business’ webinar
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Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings

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In last year’s ranking of the top tyre retailers in the UK, Tyres & Accessories predicted that the pace of change in the top 20 chains by branch count would result in some jostling for position. This has proved entirely accurate, as two major acquisitions have brought two of 2017’s top 20 into the fold of higher ranked companies, leading to both Micheldever/Protyre, leapfrogging HiQ into fourth place as predicted last year, and Lodge Tyre, into the top 10 from joint-14th last year, making significant jumps in this year’s table. Most other retailers have held relatively stable positions in terms of the number of stores, while our most recent additions to the table, Eden Tyres (15 stores) and Elite Garages (13) were identified as narrowly missing out on places last year.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Protyre is fastest growing UK retail chain for 2nd straight year
  2. ETEL continues to lead top 20 UK tyre retailers 2019
  3. Tyre retail market in a redistribution phase
  4. Micheldever’s Protyre retail chain is UK’s fastest growing
/by

Nikki McCluney joins Maxxis

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Maxxis, has announced the appointment of experience tyre industry marketeer, Nikki McCluney. As a HiQ Goodyear Dunlop alumni – and with over twenty years’ senior level marketing experience spanning retail, fast fit, fuel and light commercial vehicle, McCluney is tasked with raising awareness of the quality, performance and value offering of Maxxis products across passenger car, bicycle, motorcycle and specialist tyre markets. McCluney is also tasked with cultivating the existing UK dealer network and promoting the impressive profit margin opportunities available, and lifetime warranty offered on a majority of car tyres. Developing relations with existing and prospective overseas distribution partners in order to grow market share across Europe is also on the agenda.

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Related news:

  1. Andy Marfleet appointed Goodyear Dunlop marketing director UK
  2. Micheldever makes dealer support appointments
  3. Maxxis adds marketing communications coordinator to team
  4. Ex-Goodyear Dunlop comms director joins PR firm
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Gold accreditation for 36 HiQ outlets

HiQ Tyres & Autocare has awarded its 36 highest performing franchise outlets ‘gold accreditation’ for their efforts in customer service. The centres – more than a third of all HiQ franchise outlets – received gold status following an assessment of all HiQ shops across the UK for service and overall standards.

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Related news:

  1. Goodyear Dunlop UK names Sprigmore retail director
  2. HiQ adds Ruthin store to tyre retail franchise network
  3. Manchester tyre store PPM Autocare rebrands as HiQ West Gorton
  4. HiQ: 47% of centres achieve Gold Standard
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Protyre is fastest growing UK retail chain for 2nd straight year

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The 2017 edition of Tyres & Accessories’ annual retail report shows that the overall number of branches controlled by the top 20 retail chains continues to grow. However, that is just part of the story and the data shows that there have actually been significant movements in every tier of the top 20. Perhaps the clearest observation is that Micheldever’s Protyre retail chain is once again the fastest growing in the UK – a title it claims in 2017 for the second consecutive year. Meanwhile, Goodyear’s HiQ franchise network is the top 20’s fastest faller – something that suggests the first changes in the make-up of the top five since we started tracking the UK retail landscape could take place before the year is out.

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Related news:

  1. Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings
  2. ETEL continues to lead top 20 UK tyre retailers 2019
  3. Tyre retail market in a redistribution phase
  4. Micheldever’s Protyre retail chain is UK’s fastest growing
/by

Manchester tyre store PPM Autocare rebrands as HiQ West Gorton

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HiQ has added Manchester tyre store PPM Autocare to its franchise network. The store, which has a good local reputation according to HiQ, will reopen as HiQ West Gorton. Commenting on the decision to move to the HiQ Network, workshop manager Phil Statham, said: “Having previously worked for HiQ I knew how PPM would fit well into the network. The level of support and communication we received prior to joining the HiQ network was excellent. It made the move to a HiQ branded store seamless. We are excited to see where the future takes us with HiQ.”

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Related news:

  1. Weeting Tyres’ Kings Lynn store joins HiQ franchise network
  2. HiQ adds Ruthin store to tyre retail franchise network
  3. Update: HiQ to Franchise Off 109 Equity Outlets
  4. HiQ: 47% of centres achieve Gold Standard
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