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Aeolus gains French market boost with new distribution centre

France is a market of growing importance to Heuver Tyrewholesale, and the wholesaler says it has been particularly successful with the Aeolus truck tyre range there. Its distribution of these products will now speed up with the opening of Heuver Tyrewholesale’s own French distribution centre today. The new facility is based around 20 miles from Lyon, in the town of Quentin Fallavier, and the wholesaler says its incorporation will reduce transport costs for French customers and guarantee faster delivery. The company’s physical presence is viewed as part of Heuver’s vision for the French market.

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Aeolus: aiming to stand out from the crowd

With thousands of people attending Autopromotec and with news of the ChemChina-Pirelli deal still ringing in our ears, Aeolus and Heuver Tyrewholesale representatives will no-doubt take the opportunity to stand out from the crowd in Bologna in May.

Thomas Wohlgemuth general manager West Europe continued this theme during a recent conversation with Tyres & Accessories, highlighting the ways in which Aeolus has long sought to stand out from the crowd:

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Pirelli acquisition proof of ChemChina’s vision and strength, says Heuver Tyrewholesale

Heuver Tyrewholesale, distributor of the Aeolus tyre brand in eight continental European markets, says it expects “many developments” now that its parent company ChemChina has acquired a share in Pirelli. Commenting on the transaction, director Bertus Heuver said “ChemChina is China’s largest tyre manufacturer and Aeolus Tyres is its leading international brand. We agreed import rights for Aeolus ten years ago, and immediately noticed their ambitions and willingness to make investments. So ChemChina’s decision to take over Pirelli is merely an extension of their existing philosophy and is proof of their vision and strength.

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Heuver Tyrewholesale in 2014 ‘growth’

Heuver Tyrewholesale has commented on its “above-average results for 2014”. The Hardenberg, Netherlands-based wholesaler said its investments in people and resources, while also focusing on procurement and delivery conditions, had helped it outstrip market conditions. “Customer contact was our primary focus in 2014”, says Bertus Heuver, director of Heuver Tyrewholesale. “You can only retain customers if you pay particular attention to them and meet their specific needs. And our country-based approach to the market played a very important role. This required us to invest in new and experienced people – 17 new colleagues in total – as well as new resources.

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Heuver Tyrewholesale establishing French distribution centre

France is a stated focus market for Heuver Tyrewholesale this year, and the company is thus establishing its own distribution centre there. The wholesaler says its preparations for the new centre, which is located near Lyon, are now in their final stages. In hand with this project, Heuver is also expanding its French market workforce.

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Heuver expands management team with internal appointment

As of January 2015, Laura van den Heuvel will occupy the newly created position of sales manager at Heuver Tyrewholesale. The wholesaler said the position has been introduced to further improve effectiveness and customer focus.

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Heuver Tyrewholesale launches new website, tyre app

New year, new website – Heuver Tyrewholesale has begun 2015 with the rollout of a completely new website and an accompanying tyre app. Heuver says both initiatives aim to optimise the tyre search and order process and are in line with the company’s vision of becoming the most customer-friendly tyre wholesaler, a process it began last year with the adoption of a more geographic approach within its marketing and customer service teams.

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Heuver announces additions to LingLong agri range

It’s only a short time ago that Heuver Tyrewholesale began distributing the LingLong range of tractor tyres, and now the line-up it offers is being expanded. In addition to the 85-series drive axle products it already offers, the wholesaler now stocks 70, 80 and 90-series LingLong tractor tyres. Heuver says it is focusing on high-demand sizes, and adds that a line for towed vehicles will follow these new additions.

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Heuver Tyrewholesale to exhibit Aeolus products

Heuver Tyrewholesale will exhibit the range of Aeolus tyres it distributes in some European markets from Hall 2, Stand 2E48. Heuver says it maintains an active trade fair schedule with a lot of time for maintaining and expanding customer relations, while also highlighting the latest Aeolus brand products. Heuver will also feature the Athlete brand of wheels, and the latest agricultural tyres by Linglong, with whom Heuver has established an exclusive contract in some European markets.

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  4. Heuver Tyrewholesale to show latest Aeolus innovations to Reifen 2016
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Heuver Tyrewholesale distributing Athlete wheels to the European market

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Heuver Tyrewholesale is promoting its exclusive distribution of its own brand “Athlete Wheels” in Europe. Heuver reports that it has been able to compile “a complete range of wheels that meets the latest trends in the European market.” The Athlete Wheels range features steel wheels suitable for trucks and trailers. The range now also includes sizes 11.75-19.5 ET120 and 14.00-19.5 ET120 for the latest BPW Ecodisc axles.

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