Herve Frederic Richert will step down as chief executive officer of Birla Tyres Limited as of tomorrow. Richert, whose industry experience includes two decades at Michelin and a seven-year stint at Giti Tire, tendered his resignation with the Indian tyre maker on 7 July.
Confirmation has been given that Giti Tire’s former head of passenger car tyre sales and marketing, Hervé Richert, has been appointed president of French transport systems specialist Lohr S.A. Richert joined Lohr as vice-president in May 2015, and at the time company head Robert Lohr referred to him as the firm’s “future president.”
Giti Tire managing director – Europe, Richard Lyons has been appointed director of international marketing & sales for passenger car. Lyons will retain his role within Europe while increasing the scope of his responsibility for Giti passenger car tyres. Complementing the role fulfilled by Chris Bloor, director of international marketing & sales for commercial tyres, they are jointly responsible for all commercial and product activities outside of the Chinese and Indonesian markets across the replacement and original equipment initiatives, the manufacturer states.
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