Kawaii!! Next summer, Japanese consumers will – should they wish – be able to buy Hello Kitty tyres for their cars. This too cute for words opportunity comes thanks to a collaboration between Sanrio and Nexen Tire Japan. The tyres will feature the Hello Kitty logo and name on the sidewall – in pink. A tyre featuring Cinnamoroll, a long-eared white flying puppy whose tail resembles a cinnamon roll, will also be available and will presumably by met by an eager market.