Bridgestone is a Worldwide Olympic and Paralympic Partner for the Games of the XXXIII Olympiad Paris 2024, the third Games of its association. The tyre manufacturer is launching its “Prepared to Perform” campaign with its two UK ambassadors; the five-time Swimming medallist, Adam Peaty, and Freestyle BMX gold medallist, Charlotte Worthington. Bridgestone will present insights from its ambassadors on some of the aspects of their preparation, starting with the process of visualisation, a technique employed by many athletes to cultivate a heightened state of mental awareness.