Yokohama continues Forever Forest in US
Through its “Forever Forest” programme, Yokohama Rubber and its subsidiaries aim to create verdant surroundings at Yokohama facilities around the world; the intention is to plant more than half a million trees by 2017, a goal Yokohama is almost halfway towards achieving. The company’s US tyre operation, Yokohama Tire Corporation launched the second phase of its Forever Forest activities on 7 December with the planting of more than 300 seedlings at its headquarters. This second phase planting in Fullerton, California followed the inaugural event held in December 2010 when Yokohama Tire Corporation planted more than 500 tree seedlings.