On 22 September 2016 Doublestar Europe Ltd was registered as a UK company based in London. Tyres & Accessories understands that the company is a joint venture between Zenises and growing Chinese tyremaker Qingdao Doublestar designed to bring Chinese products into European markets.
In a recent op-ed Harjeev Kandhari, CEO of tyre company Zenises, reflected on possible changes in the way tyres are sold in the future. Kandhari’s first point is that the quality gap between brands that are long-established in the market (the so-called ‘legacy’ brands) and more recent introductions, such as Zenises’ own Z-Tyre, is shrinking fast. There has traditionally been a large difference in price between legacy and the newer tyres, but Kandhari believes that the small differences in performance and technology mean that this gap is no longer appropriate.
In addition to his tyre businesses, which come under the Zenises banner, Harjeev Kandhari has taken on an additional non-executive chairman role at Walpole Capital, a venture capital firm based in London.
Visitors to the Reifen show in Essen, Germany later this month can reckon with an expanded Zenises presence in Hall 3, the fair’s main hall. The company brags that its stand has one of the largest exhibition spaces and will display a number of tyre programmes, several of which are new to the European market.
You’ve heard of software as a service (or SaaS). But tyres as a service? If you haven’t heard of SaaS, the chances are you have transacted with a business model based on SaaS’s subscription-centred thinking. The popularity of Netflix, Amazon Prime, Spotify and Amazon music make this point. You pay your money and access to your favourite media is simply included. Now transpose this set-up into the world of tyres.
Chinese tyre manufacturer Triangle Tyre celebrated its 40th anniversary on 8 April. According to the company, over the past 40 years, Triangle Tyre has enjoyed “a big improvement in the tyre production” both in terms of quality and quantity.
The Z tyre brand has held a co-ordinated countrywide launch in South Africa in association with Tyrecor, its distribution partner. Taking place in three different locations showcasing the country’s diversity to accommodate the maximum number of tyre dealers, the main event was held at the Emperor’s Palace in Johannesburg, hosted by Harjeev Kandhari, CEO of Tyrecor and Zenises, global distributor of the Z brand. The two supplementary official launch events were also hosted by Tyrecor at the Oyster Box in Durban and the Taj Hotel in Cape Town.
Mid-way through the Essen Show, the people behind one of the largest plots in hall three (home to the Infinity, Westlake and Linglong brands) announced that they are changing their corporate identity. And while this did mean the unveiling of a Zenises logo and a new range of Z branded tyres, speaking to chief executive officer Harjeev Kandhari reveals that the concept goes far further than this.
Brand growing fast through enhanced marketing activities, range expansion A decade after the brand was born during an informal post-show meeting atReifen Essen 2004, this year Infinity Tyres celebrated a decade of business in Europe by taking its partners to Northern India, a trip which executive director Harjeev Kandhari took responsibility for down to the […]
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