Following more than 25 years as head of original equipment car and truck tyre distribution for Pirelli in Germany, Karl Becker has been placed in charge of the tyre maker’s global original equipment business development department. He reports to Marco Crola, Pirelli’s senior vice-president of original equipment, in his new position and has the goal of continuing Pirelli’s development into “one of the main premium and prestige segment suppliers to globally-renown German vehicle manufacturers.”