Hankook extends DTM tyre partnership
Hankook and European touring car racing series DTM have signed an extension to their official tyre supplier deal, extending the partnership until at least 2016. DTM’s organisers have been sufficiently satisfied by the development of Hankook’s Ventus line of motorsport tyres to sign the deal ahead of schedule, while the Korean tyre manufacturer is keen to sustain the brand value and premium brand status it derives in part from this deal. Hankook added an all new option tyre specification this season, which it president & chief marketing officer/chief corporate management officer at believes allows the company to demonstrate the brand’s performance on premium brand vehicles.