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Brand Finance: Michelin still top, but Giti now 9th and Chinese tyremakers fastest risers

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The latest Brand Finance data shows that Michelin is “the world’s most valuable and strongest tyre brand” followed by Bridgestone in second and with Continental rounding off the podium. However, Far Eastern brand value is rocketing, with Giti the fastest-growing tyre brand in the ranking, following a 19 per cent brand value increase. Similarly, Sailun, Linglong Tire and Sentury Tire accelerates off the back of an overseas demand surge.

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Related news:

  1. Brand Finance: Michelin most valuable and strongest tyre brand
  2. 19 finalists chosen for 2015 AutoBild winter tyre test
  3. Giti enters the top 10 of leading tyre manufacturers
  4. Michelin the ‘most valuable and strongest tyre brand’ 2022
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Hankook extends long-term partnership with UEFA Europa League and UEFA Conference League

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Immediately following the conclusion of the 2023/24 season UEFA Europa League Final at the Aviva Stadium, Dublin, a somewhat unexpected 3-0 win for Gian Piero Gasperini’s Atalanta over Xabi Alonso’s otherwise undefeated Bayer Leverkusen team, official global sponsor Hankook Tire announced that it will extend its partnership with the competition and the lower tier Conference League, via its Laufenn brand, for a further three-year deal. The new deal extends to at least the end of the 2026/27 season the Korean tyre manufacturer’s relationship with the UEFA competitions, which debuted in 2012. The partnership is already the Europa League’s longest. Both the UEFA Europa League and the Conference League are expanding in the 2024/25 season, affording the Hankook and Laufenn brands increased exposure thanks to a revamped league phase. The showpiece event in Dublin offered a great spectacle on the European stage to Hankook, which has hosted corporate guests all around the continent as well as displayed its branding prominently across the continent as a result of its sponsorship deal this season.

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Related news:

  1. Laufenn tyre brand to sponsor UEFA Europa Conference
  2. Hankook “intends” to continue UEFA Europa League partnership
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Hankook competition offers UEFA Europa League final tickets, Stockholm Showdown
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Porsche Taycan wearing ISCC Plus-certified Hankook tyres

As reported in March, together with two other South Korean firms, Hankook Tire & Technology has developed the country’s first tyre using cord fibre sourced from chemically recycled PET. This tyre is the Hankook iON evo, the company’s first product to wear the ISCC Plus certification logo.

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Related news:

  1. Porsche Cayenne factory-fitted with Hankook tyres
  2. Hankook: Two tyre approvals for BMW X3
  3. Swiss ‘eRod’ maker chooses Hankook as tyre partner
  4. Hankook supplying OE tyres to Audi RS Q8
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Hankook Tire an Everything Electric sponsor

The Fully Charged Show, in its quest to stop people burning stuff, is bringing Everything Electric North back to Harrogate. The event runs from 24 to 26 May, with Hankook Tire & Technology participating as an official sponsor. The tyre maker will present its electric vehicle (EV) technology and products during the show.

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Related news:

  1. Hankook Tire extends Canada ice hockey sponsorship
  2. Hankook extends rugby league sponsorship in Australia
  3. Hankook partners with ‘world’s largest’ motorsport championship
  4. Hankook begins Mono Mars Formula E partnership
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Higher sales & net loss for Pyrum Innovations in 2023

Pyrolysis-based recycling specialist Pyrum Innovations AG (Pyrum) has released its annual and consolidated financial statements for the 2023 financial year, along with an update on the company’s progress in supply of recovered end-of-life tyre products to the tyre industry. CEO Pascal Klein commented that another eventful year lies behind the company.

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Related news:

  1. Pyrum Innovations still building second plant – but not in Homburg
  2. Pyrum establishes subsidiary for second pyrolysis plant
  3. Fraunhofer Institute research shows pyrolysis benefits
  4. Pyrum Innovations, Siemens begin technology partnership
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High quality exhibits and wide range on-show as GRTAE opens in Shandong

GTRAE

The 14th GuangRao Rubber Tire and Automotive Accessory Exhibition (GRTAE) opened in Dongying City, GuangRao County, Shandong Province, China today. First impressions and the facts released by organisers during the official launch conference, which also included speeches from local officials responsible for the leadership of relevant civic departments, there are some 550 exhibitors here presenting their tyre-related latest offerings to as many as 80,000 visitors.essions and the facts released by organisers during the official launch conference, which also included speeches from local officials responsible for the leadership of relevant civic departments, there are some 550 exhibitors here presenting their tyre-related latest offerings to as many as 80,000 visitors.

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Related news:

  1. 19 finalists chosen for 2015 AutoBild winter tyre test
  2. Decennial shift in global PCLT tyre volume market share
  3. Triangle returns to China car tyre top 10, Michelin retains top spot
  4. Giti enters the top 10 of leading tyre manufacturers
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Hankook Tire announces new Public Affairs, Marketing Communications roles

After 16 years, Felix Kinzer is stepping down as Hankook Tire’s Director Corporate Communications Europe and will take on a new role as Senior Director for Public Affairs. Filip Pawelka will succeed Kinzer, directing the newly created Marketing Communications department at Hankook Tire Europe.

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Related news:

  1. Sang Hoon Lee appointed president, COO of Hankook Tire Europe
  2. New Hankook winter tyres – 1st test success with Auto Bild
  3. Hankook exclusive tyre partner to Lamborghini Super Trofeo
  4. SBTi approval for Hankook Tire’s GHG target
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TTC launch for latest Hankook EV tyres

Hankook Tire is limbering up to present product innovations at The Tire Cologne this June, where it will display a new addition to its iON range of EV-oriented tyres as well as well as a product designed specifically for electric buses operating in urban areas.

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Related news:

  1. Hankook marketing EV tech as iON Innovative Technology
  2. Hankook debuts EV all-season tyre
  3. Tire Cologne debut for Hankook iON
  4. Hankook iON race to debut at Essen Motor Show
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Red Dot Design Award for upcoming electric bus tyre

Hankook Tire & Technology shares its latest triumph, being named ‘Winner’ in the Product Design category at the Red Dot Design Award 2024.

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Related news:

  1. IDEA honour for Hankook EV tyre
  2. Hankook iON truck/bus range coming to Europe
  3. Prepared & ready: Hankook awaits Formula E race debut
  4. Design awards for Hankook Kinergy 4S², concept tyres
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Max McRae wins on FIA Junior ERC debut on Hankook rally tyres

Britain’s Max McRae won the opening round of this season’s FIA Junior ERC in Hungary on 12-14 April. Up until the fifth special stage, Estonian Jasper Vahar held the lead in a Ford Fiesta Rally4, but McRae used the strong performance of the Hankook tyre to make up a lot of time and take the lead on SS6.

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Related news:

  1. Hankook's Andreas Mikkelsen Gains IRC Points in Azores
  2. Hankook’s Mikkelsen to Build on Scottish 2nd in IRC Final Round
  3. Hankook supports 4-time British Rally champion Cronin’s 2021 return
  4. Junior ERC: Hankook exclusive tyre partner
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Hankook kicks off Nürburgring season as RCN tyre partner

Hankook-supported Circuit Challenge Nürburgring (RCN) kicked off the 2024 season on the Nürburgring-Nordschleife on 13 April. Around 160 cars running on the grippy Hankook Ventus Race UUHP track tyre competed at the event, including former German football international Max Kruse.

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Related news:

  1. Hankook Ventus Race in action in three European series
  2. Hankook becomes new DTM Trophy series tyre partner
  3. Hankook to become exclusive tyre supplier to European TCR series – and others
  4. Second W Series win for Jamie Chadwick
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Hankook Tire – operating profit up 109% in Q1 2024

Hankook Tire & Technology has disclosed its financial performance for the first quarter of 2024, reporting sales of KRW 2,127.2 billion (£1.2 billion) and an operating profit of KRW 398.7 billion (£230.8 million) based on global consolidated financial results. Year over year, sales saw a modest increase of 1.1 per cent, while operating profit surged by 108.8 per cent.

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Related news:

  1. Hankook Tire: Record sales in 2022
  2. Hankook Tire boosts Q2 2023 revenue & operating profit
  3. Hankook Tire doubles operating profit, halves capex
  4. Hankook Tire CEO Cho receives suspended prison sentence
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Hankook sponsoring UK truck shows

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Visitors to three trucking events taking place in the UK this summer will have the opportunity to get better acquainted with the Hankook and Laufenn truck tyre ranges. In addition to continuing its support of the Devon and Cornwall shows, as of this year Hankook Tyre UK has announced its sponsorship of the Best of the Best event.

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Related news:

  1. CV Show debut for latest Hankook SmartFlex tyres
  2. Hankook exhibiting at Road Transport Expo 2022
  3. CV Show launch for Laufenn truck tyre range
  4. Hankook presenting new tyre solutions at 2021 CV Show
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One retirement, two appointments at Hankook Tyre UK

Mark Eatwell has succeeded Chris Baxter as Technical Services Manager at Hankook Tyre UK. Baxter retired on 31 January, bringing a 43-year career within the tyre industry to a close. The company has also appointed Mark Hutchinson its PCR Regional Sales Manager for the Midlands.

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Related news:

  1. Hankook Tyre UK sponsors Auto Express New Car Awards 2022
  2. Hankook Tyre UK boosting distribution capacities in Daventry
  3. Hankook Tyre UK’s ‘No. 1’ employee Ian Mayoll retiring
  4. Hankook Tyre UK appoints new regional sales, national accounts managers
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R&D, TIP and Alphatread amongst Hankook’s sustainability and retreading achievements

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Hankook reports that it “is committed to investing in sustainability across every aspect of a tyre’s life from sourcing sustainable raw materials to R&D focus on materials, product performance and new product developments”. When you add in the production Alphatread-branded retreaded tyres, you can see how Hankook has attained a number of sustainability achievements.

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Related news:

  1. Vacu-Lug marks 30 years of tyre support for Viridor
  2. Top Treads looks forward to sustainable retreading future
  3. Hankook producing Alphatread retreads in the DACH market
  4. SSH embarking on £75 million Renfewshire, Scotland tyre processing plant project
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