This summer, Hankook Tyre UK will exhibit its growing range of truck, bus and van tyres, including the new Laufenn truck tyre range, at the Commercial Vehicle Show. The UK’s largest and most comprehensive road transport and commercial vehicle event will take place between 31 August and 2 September; Hankook can be found in Hall 5, at stand 5B50.
Hankook said it “intends” to continue its long-standing partnership with the UEFA Europa League, “in the years to come”. The comments, made as part of a press release signalling the company’s charitable activities in connection with the Europa League final, suggest Hankook wants to continue its support of purportedly the world’s biggest competition in club football for the foreseeable future.
Hankook – as part of its long-standing partnership with UEFA and this year’s UEFA Europa League Final in Gdańsk, Poland – enabled children selected by two non-profits to attend the final. Both chosen non-profit organisations are involved in football-related activities for children. Amp Futbol Polska supports children with amputations and physical disabilities who want to play football, while Fair Play Program aims to empower girls and women in football in Poland. Not only were the children able to watch the final between Villareal CF and Manchester United live, but they also received exclusive backpacks made from the original centre circle banner tarpaulin, filled with goodies to enjoy after the game. They were also allowed to take photos with Polish goalkeeping legend Jerzy Dudek, and the original UEFA Europa League Trophy before the match.
Under extensions to an agreement first signed in 2019, tyre maker Hankook and the Korea Advanced Institute of Science and Technology (KAIST) will continue and expand operations at the HK-KAIST Digital Innovation Center, which is located within the Hankook Technodome in Daejeon, Korea.
The eleven leading tyre manufacturer members of WBCSD’s Tire Industry Project (TIP) have launched a Roadmap to accelerate tyre value-chain impact on the Sustainable Development Goals (SDGs). The SDGs were adopted by all United Nations Member States in 2015 to address some of the world’s most pressing issues by 2030. The members of TIP, in alphabetical order, are: Bridgestone, Continental, Cooper Tire, Goodyear, Hankook, Kumho Tire, Michelin, Pirelli, Sumitomo Rubber, Toyo Tires, and Yokohama Rubber.
Hankook Tyre UK is the official tyre sponsor at Supercar Fest for a second year. After the event’s successful debut in 2019 at Shelsley Walsh, event organisers will be hosting two events in 2021. Supercar Fest: The Runway will take place on 30 May at Sywell Aerodrome in Northamptonshire, which will see the supercars go head-to-head on a one kilometre runway whilst Supercar Fest: The Hill Climb will be returning to the historic Shelsley Walsh Hill Climb, in the heart of the picturesque Worcestershire countryside on 29 August 2021. Both events will offer exclusive supercar, classic car and motorsport demo runs, trade stands, live music, and close-up experiences in ‘The Paddock’.
The Hankook Smart Touring AL22 is specifically designed for bus and coach applications, and Hankook Tire & Technology is selling the tyre in all major global markets. After its launch in Europe, North America and the Middle East, Hankook is now introducing the Smart Touring AL22 in Asia.
South Korean tyre maker Hankook has turned 80, and Hankook & Company Co., Ltd. is marking the occasion with the launch of a new long-term business portfolio. This portfolio, explains Hankook Tire & Technology’s holding company, will advance “new growth engines of the future.” Hankook & Company has also declared a renewed commitment to increase competitiveness and gain stronger leadership in the company’s core businesses.
Hankook’s 2021 Q1 financial results show consolidated global sales rising 12.6 per cent YoY to KRW 1.61 trillion (EUR 1.203 million) and an operating profit of KRW 186 billion (EUR 138 million); an increase of 75.5 per cent YoY. As the global market recovers from the impact of the pandemic, Hankook’s business has also been steadily recovering since the second half of 2020. The company is seeing sales stabilise in several major markets that include Europe, North America, and China, particularly in the high-inch tyre sector (tyres with diameters 18 inches or higher.) Global sales of high-inch tyres accounted for 38 per cent of total tyre sales, which is up 4 percentage points compared to the same period last year.
After missing a year due to its corona-related cancellation, W Series is back in 2021. Returning with it is exclusive tyre partner Hankook, supplying Ventus Race tyres to all entries in the single-seater series.
Hankook’s Ventus S1 evo 3 will be fitted as original equipment on Porsche’s current 718 Boxster and Cayman from spring 2021. The products fitted will be tailor-made Ventus S1 evo 3 tyres in sizes 235/40 ZR19 (92Y) N-0 for the front axle and 265/40 ZR19 (98Y) N-0 for the rear axle. This is in addition to the Porsche Cayenne and Taycan models which Hankook already equips with Ventus S1 evo 3 tyres in SUV and EV specifications, respectively.
Hankook Tyre UK is an official partner to two significant trucking events this year, the Devon Truck Show and Cornwall Truck Gathering. The tyre maker considers the shows, which focus on commercial transport solutions, an excellent opportunity to exhibit products from its truck tyre portfolio and to liaise with new and existing fleet operatives and owners.
Hankook has expanded its involvement in motorsport with the news that it is to be the new and exclusive tyre supplier to various European TCR series, which it will supply with the high-end Ventus Race tyre from this season. Hankook has supported TCR formats with great success in the past and, this year, TCR Europe enters its sixth season and will start on Hankook race tyres in seven different European countries.
Hankook Tire will work together with Hyundai Motor and Kia to develop intelligent services for consumables management based on the three companies’ data and technologies. This collaboration will take place under a Memorandum of Understanding that the companies sealed through a virtual signing ceremony yesterday.
Following last month’s preview of the 2021 report, Brand Finance has released its full Tyres 10 ranking. According to the 2021 table, the tyre sector has taken a hit over the last year, with all 10 brands losing brand value. Brand Finance unsurprisingly puts this decline down to the pandemic-related behavioural changes: “Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling less units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in the cost of capital.”
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