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Hankook Tire brings Laufenn home

International News

First presented at the SEMA show in Las Vegas back in 2014 and subsequently launched in Europe and dozens of other markets, Laufenn is Hankook Tire’s second brand. After introducing Laufenn to the world, Hankook is now bringing the brand home and offering it in South Korea for the first time. By debuting Laufenn locally, the tyre maker aims to “further accelerate” its domestic market penetration with a multi-brand strategy that satisfies “the diverse tastes of consumers.”

12th July 2022/by Stephen

Hankook Tire accelerating digital development with Rescale partnership

For the past ten years, Hankook Tire has incorporated tailored analysis and simulation software into its tyre development programme. This software is set to gain a performance boost through a new partnership with high performance computing (HPC) cloud simulation platform Rescale.

11th July 2022/by Stephen

Hankook Tyre UK sponsors Auto Express New Car Awards 2022

Hankook Tyre UK was the headline sponsor of the Auto Express New Car Awards 2022, presented in London on 5 July. Car manufacturers competed across 27 categories to be nominated as best in class, while the electric Nissan Ariya was made the overall winner. Hankook has launched a new brand for electric car tyres, iON, with a Ventus iON summer tyre and a Winter i*cept iON winter tyre already announced. The tyre maker was also presented with three Auto Express Product of the Year Awards in May, winning the summer (Ventus S1 evo 3) and all-season (Kinergy 4S 2) categories.

8th July 2022/by Andrew

TireHub hires former Hankook regional president Brison

After a short tenure as president of Hankook Tire North America, Curtis Brison has taken on the role of vice president of sales, marketing and strategic growth at TireHub, the US-based national tyre distributor jointly founded by Bridgestone Americas and The Goodyear Tire & Rubber Company. The vacancy he leaves within Hankook’s regional operation is being filled on an interim basis by Sooil Lee, chief executive officer of Hankook Tire & Technology.

5th July 2022/by Stephen

Hankook boosts European Alphatread offer with expanded plant

Company News, Retreading

Hankook Tire has marketed its Alphatread range of mould cure or ‘hot’ retreaded tyres for almost a decade now, and today satisfies demand for these products from plants in the UK, Spain, Italy, France and Germany. The last of these is the former Reifen Müller facility in Hammelburg, some 60 miles east of Frankfurt am Main. Hankook recently expanded its Alphatread operation at this site by setting up a separate mould cure retreading operation, significantly increasing capacity.

5th July 2022/by Stephen

Treble iF Design Award win for Hankook

Hankook Tire has gained a trio iF Design Award 2022 accolades. Judges singled out Hankook Dynapro XT, Dynapro AT2 Xtreme, and Winter i*cept RS3 for the ‘Winner’ title in the Product category.

23rd June 2022/by Stephen

World’s leading tyre companies 2022: Michelin and Bridgestone neck and neck for pole position

Company News, International News

Michelin remains the world’s leading tyre company by sales turnover, but Bridgestone is close behind in one of three close battles distributed across the table. For the first time, our research ranking market-leading global tyre manufacturers in terms of sales turnover converted into euros, illustrates the impact of recent high-profile acquisitions as well as the ongoing disruption of pandemic on the wider market landscape.

14th June 2022/by Chris

Hankook Ventus iON S: new summer tyre for e-cars to join global tyre family

Hankook has launched the Ventus iON S, the first summer tyre in a new product range that has been specifically designed for electric vehicles. By taking this approach, the company wants to make a decisive contribution from a tyre choice perspective to advancing the mobility transition towards zero-emission vehicles. The new summer tyre is a pioneer of the new, global “iON” tyre family designed for premium electric vehicles, which will include the Hankook Winter i*cept iON in September 2022.

9th June 2022/by Peter Gardner

Hankook opens Asia’s largest tyre proving ground

Company News, International News

On 25 May, Hankook opened the Hankook Technoring, its new proving ground in Taean, South Korea. The new facility is the largest in Asia with an area of 1.26 million square metres and will serve as a state-of-the-art research and development facility for Hankook’s pioneering products.

7th June 2022/by Peter Gardner

Hankook tyres help set altitude record

International News, Product News

Hankook has been instrumental in setting a new Guinness World Records title with Challenge4 record-breaking driver Rainer Zietlow, in conquering the South American Andes. The all-electric vehicle reached a height of 5,816 metres up the Uturuncu volcano, which has two peaks reaching 6,008 and 5,930 metres. Zietlow set the new record on Hankook’s new all-terrain tyre, the Dynapro AT2.

7th June 2022/by Andrew

Hankook inaugurates Technoring

Company News, International News

An opening ceremony took place on 25 May for the largest proving ground in Asia, Hankook Technoring. Hankook Tire & Technology says the facility in Taean, South Korea will serve as a state-of-the-art research and development centre for its “most advanced products to come.”

27th May 2022/by Stephen

MINI John Cooper Works racing on Hankook tyres in Nürburgring 24 Hours

International News, Motorsport

The legendary Nürburgring 24 Hours is one of the highlights of the endurance season for motorsport fans all over the world. This weekend (26th to 29th May) sees the 50th staging of the classic race, which will feature a MINI John Cooper Works for the first time for ten years. The race car, based on the cult British car and run by the Bulldog Racing team, will be supported by Hankook with the high-end Ventus Race tyre, which has proven itself in numerous endurance races.

26th May 2022/by Chris

Hankook signs 5-year agreement with Vaculug retreading business in UK and Ireland

Company News, Retreading, UK News

Hankook has signed a five-year agreement to produce Hankook Alphatread retreaded tyres in the UK. The tyre manufacturer wants to expand the Alphatread brand as part of its commercial vehicle tyre strategy. Vaculug is one of Europe’s largest independent retread producers, and first became Hankook’s retreading partner in the UK in 2018. The retreader will also work with Hankook products as a premium fitment for all its fleets.

24th May 2022/by Andrew

Hankook Tire restyling global websites

Company News, International News

Having already given its sites for South Korea and North America the treatment, Hankook Tire is continuing the renewal of its official websites in a further 26 countries. It says the new sites aim to “strengthen the platform’s function as a sales hub” and will “provide users with a more user-friendly, interactive digital experience.”

20th May 2022/by Stephen

Hankook previews DTM Trophy season as series begins at Lausitzring

The 2022 DTM Trophy gets underway this weekend at the Lausitzring, with Hankook supplying its high-end Ventus Race tyres, as it has since the series’ inception in 2020. The “talent factory” for touring car racing will feature seven rounds. Hankook says the series continues its commitment to youth development, an important element of its motorsport commitments. Drivers from 11 countries will compete in 20 production-based GT sports cars from the opening round of the 2022 DTM Trophy in Lower Lusatia (20-22 May). Manufacturers include Aston Martin, Audi, BMW, Mercedes-AMG, Porsche and Toyota. Among the racers is sole female entrant, Sophie Hofmann from Waldenburg; the 23-year-old made her DTM Trophy debut last year. Hankook also supplies the single-seater all-female W Series.

19th May 2022/by Andrew