Hankook Tire Archives - Page 6 of 17 - Tyrepress

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Hankook Tire brings Laufenn home

International News

First presented at the SEMA show in Las Vegas back in 2014 and subsequently launched in Europe and dozens of other markets, Laufenn is Hankook Tire’s second brand. After introducing Laufenn to the world, Hankook is now bringing the brand home and offering it in South Korea for the first time. By debuting Laufenn locally, the tyre maker aims to “further accelerate” its domestic market penetration with a multi-brand strategy that satisfies “the diverse tastes of consumers.”

12th July 2022/by Stephen

Hankook Tire accelerating digital development with Rescale partnership

For the past ten years, Hankook Tire has incorporated tailored analysis and simulation software into its tyre development programme. This software is set to gain a performance boost through a new partnership with high performance computing (HPC) cloud simulation platform Rescale.

11th July 2022/by Stephen

Hankook boosts European Alphatread offer with expanded plant

Company News, Retreading

Hankook Tire has marketed its Alphatread range of mould cure or ‘hot’ retreaded tyres for almost a decade now, and today satisfies demand for these products from plants in the UK, Spain, Italy, France and Germany. The last of these is the former Reifen Müller facility in Hammelburg, some 60 miles east of Frankfurt am Main. Hankook recently expanded its Alphatread operation at this site by setting up a separate mould cure retreading operation, significantly increasing capacity.

5th July 2022/by Stephen

Treble iF Design Award win for Hankook

Hankook Tire has gained a trio iF Design Award 2022 accolades. Judges singled out Hankook Dynapro XT, Dynapro AT2 Xtreme, and Winter i*cept RS3 for the ‘Winner’ title in the Product category.

23rd June 2022/by Stephen

Hankook inaugurates Technoring

Company News, International News

An opening ceremony took place on 25 May for the largest proving ground in Asia, Hankook Technoring. Hankook Tire & Technology says the facility in Taean, South Korea will serve as a state-of-the-art research and development centre for its “most advanced products to come.”

27th May 2022/by Stephen

Hankook Tire restyling global websites

Company News, International News

Having already given its sites for South Korea and North America the treatment, Hankook Tire is continuing the renewal of its official websites in a further 26 countries. It says the new sites aim to “strengthen the platform’s function as a sales hub” and will “provide users with a more user-friendly, interactive digital experience.”

20th May 2022/by Stephen

Tire Cologne debut for Hankook iON

Hankook Tire is unveiling three products at The Tire Cologne later this month, including its first tyre family designed for electric vehicles. Other newcomers include the latest winter tyre range as well as an airless concept tyre. The tyre maker invites visitors to the show to view these and other products at its booth in Hall 8.1, aisle C040/aisle D049.

11th May 2022/by Stephen

Hankook debuts global Instagram account

Hankook Tire has launched its official global Instagram account with a goal to tap into the Millennials and Generation Z, a demographic it collectively calls the ‘MZ Generation’. The Instagram channel will provide MZs with a “new brand experience” and will specifically feature its new iON family of electric vehicle tyres.

4th May 2022/by Stephen

Hankook OE on BMW i4 Gran Coupé

The BMW i4 Gran Coupé will be sold with Hankook Ventus S1 evo 3 tyres as original equipment. Hankook Tire is supplying its ultra-high-performance tyres in 18- and 19-inch dimensions, including mixed and all all-position sizes as well as a run-flat option.

19th April 2022/by Stephen

Hankook now supplying numerous tyres for Mercedes S-Class

It is the ‘MO’ label on the sidewall that Hankook Tire is particularly proud of. The two letters stand for ‘Mercedes Original’, and only tyres that match strict quality criteria are approved as original equipment for Mercedes-Benz vehicles. These letters appear on the sides of three Hankook tyre models that Mercedes-Benz fits on the S-Class, continuing a supply arrangement that began almost a decade ago.

12th April 2022/by Stephen

Supplier of the Year: GM awards 5 tyre makers

International News

At a ceremony held in Phoenix, Arizona this month, General Motors (GM) honoured 134 suppliers based in 16 countries. The vehicle manufacturer’s 2021 Supplier of the Year awardees included five tyre makers – Bridgestone Corporation, The Goodyear Tire & Rubber Company, Hankook Tire & Technology, Maxxis Tires and Michelin North America.

29th March 2022/by Stephen

Hankook debuts 4th generation Ventus Prime

The latest incarnation of the Hankook Ventus Prime is now available and takes over from a predecessor that has sold more than 20 million units since 2015, is original equipment on several vehicles and has racked up a number of tyre test honours, including two wins in the renowned Auto Bild summer test. Hankook says the new Ventus Prime 4 offers generational improvements “in practically all relevant points,” including further optimised handling, rolling resistance and mileage.

25th February 2022/by Stephen

Hankook tyres on Infiniti QX60

Hankook Tire is supplying original equipment tyres for the 2022 Infiniti QX60. The SUV will wear the Hankook Dynapro HP2 in size 255/50R20.

22nd February 2022/by Stephen

Hankook Tire achieves S&P sustainability gold

S&P Global has awarded two tyre makers a Gold Class rating in its Sustainability Yearbook 2022. In addition to Pirelli reaching this status, which we reported on 1 February, S&P Global has also placed Hankook Tire & Technology in the Gold Class.

14th February 2022/by Stephen

Hankook Tire 2021 results

Tyre maker Hankook has released its results for the 2021 financial year. The company achieved global sales of KRW 7.142 trillion (£4.4 billion), 10.7 per cent higher than in 2020, and a year-on-year increase in operating profit of 2.2 per cent to KRW 641 billion (£395.1 million). Momentum slowed in the second half of the year as the global economy collectively tackled issues such as global supply chain disruption, semiconductor shortage and rising raw materials costs.

8th February 2022/by Stephen