Hankook Tire is continuing its original equipment supply to the Volkswagen Tiguan with deliveries of the Ventus evo SUV for the third-generation model. The compact SUV wears the Hankook tyre in five 18-to-20-inch sizes.
Effective 1 December 2024, Jongho Park has been appointed as chief operating officer (COO) and president for Hankook Tire Europe. Park will lead the premium tyre manufacturer’s operations in its key European market. He takes over the role from Sanghoon Lee, who will be assuming responsibility for Hankook Tire & Technology as president and Chief Executive Officer (CEO).
The fourth generation in the Hankook Ventus evo range of ultra-high performance tyres harnesses an Artificial Intelligence-enabled mixing process to “overcome traditional trade-offs”. Announcing the new product, simply known as the Hankook Ventus evo but carrying the new product number K137, Hankook said the tyre “combines outstanding wet grip with impressively low rolling resistance and high mileage.” Longevity, Hankook says, has been boosted by a whopping 32 per cent. The manufacturer also called the new Ventus evo’s development “a perfect example of AI-assisted development,” increasing its flexibility to all summer road conditions with a six per cent boost in dry braking in addition to better performance in the wet. By the end of 2025, Hankook says the new Ventus evo range – including the Ventus evo SUV – will be available in 94 sizes for a particularly wide range of vehicles.
Hankook offers an extensive range of powerful performance tyres built for the wild, ensuring confident and controlled off-road driving. Offering optimum all-terrain capability designed specifically for off-road vehicles, Dynapro, Hankook’s core 4×4 tyre collection, comprises of the Dynapro MT2, an all-season off-road tyre, Dynapro AT2, a 4×4 and SUV tyre, and the newest addition to the Dynapro family, the Dynapro AT2 Xtreme – tough in all terrains.
Hankook Tyre UK was awarded the NTDA’s Industry Marketing Campaign of the Year award for its ‘Hankook Big Winter Giveaway’ consumer promotion, featuring a £20,000 Virgin holiday voucher. Hankook’s primary objective of the promotion was to increase brand awareness, focusing on delivering a variety of paid and organic marketing methods across its social channels and radio advertising to reach as many UK drivers as often as possible. The four-week promotional campaign consisted of twenty-five daily prizes of a £50 Virgin Gift Card and a final main prize of a £20,000 Virgin holiday voucher. Anyone was eligible to enter the prize draw, subject to the usual T&Cs; all they had to do was visit the Hankook.win website and enter their contact details.
Hankook has reported healthy increases in profitability and high-performance tyre market share in third-quarter 2024 financial results that also indicate that sales grew 4.1 per cent year-on-year.
Hankook is supporting this year’s Ballon d’Or award ceremony as an official sponsor. The Ballon d’Or is the most coveted recognition of outstanding performance and exceptional talent of male and female football players around the world. The 68th award ceremony will take place in the Théâtre du Châtelet in the heart of the French capital, Paris, on 28 October 2024.
BMW Group has debuted the second generation of its BMW 2 Series Gran Coupé, a car that, according to the manufacturer, sets “a new standard in the premium compact segment.” Order books are now open in the UK, with prices starting at £34,915 on the road. A range of summer and several winter tyres are approved for UK deliveries.
Effective July 2024, Hankook Tire & Technology is a full member of the Global Data Service Organisation for Tyres and Automotive Components (GDSO). The association welcomes the Korean tyre maker as a “strong partner that is committed to digitalisation and sustainability in the sector.
Hankook Tire & Technology shares that it is supplying ultra ultra-high-performance tyres to the new BMW M5. The performance saloon is available with the Hankook Ventus S1 evo Z in the front axle size HL 285/40 ZR20 (111Y) XL and rear axle fitment 295/35 ZR21 (110Y) XL. BMW M has also homologated a winter fitment, the Hankook iON i*cept.
The NTDA announced its 2024 Tyre Industry Awards winners on the evening of 10 October during the association’s sold-out 95th Annual Dinner, sponsored by long-term partner Maritime Cargo Services, in Milton Keynes. The awards ceremony was sponsored for the 10th consecutive year by tyre manufacturer Sailun, and co-hosted, by international ventriloquist, comedian and TV personality Paul Zerdin. The big winners on the night were Lodge Tyre Company, which scooped the overall retailer and staff training and development prizes, and Kirkby Tyres, which prevailed in both the wholesaler and truck and agri tyre distributor categories. Tyrepress, attending the dinner, published the winners as they were announced on X, formerly Twitter.
Hankook Tire & Technology is showcasing its portfolio of EV tyres at the Everything Electric Show South (EES South) show in Hampshire. Hosted by Fully Charged, the channel founded by Robert Llewellyn, EES South will take place from 11 to 13 October at the Farnborough International Exhibition & Conference Centre.
Hankook has earned the FIA Three Star Environmental Accreditation from the Fédération Internationale de l’Automobile (FIA). The programme is designed to promote environmental management and sustainability in motorsports and the wider mobility sector. Motorsport suppliers are evaluated based on their environmental performance, energy consumption reduction, logistics efficiency improvements, waste management optimisation, and the implementation of carbon neutrality programmes. The Three Star accreditation represents the highest level of environmental and sustainability certification.
With the opening of a subsidiary in Morocco, Hankook Tire & Technology aims to expand its presence in the Maghreb and West Africa regions. The tyre maker’s European headquarters has played a key role in setting up the new subsidiary, which Don-yi Jeon will lead as Managing Director.
Earlier this year, Time magazine and Statista recognised the top 500 most sustainable companies in the world, 2024. Shortly afterwards, we reported how Pirelli, Continental and Hankook were rated as the top three tyremakers in the list. However, four automotive suppliers could also be found in the ranking, of which Continental AG came out 2nd.
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