Goodyear has appointed Hamzeh Afaneh as director of its commercial tyre business in the Middle East & Africa (MEA). Afaneh has spent almost sixteen years in the tyre business, occupying a series of sales and business development roles based in Jordan and the UAE with Bridgestone, Continental and most recently Goodyear as commercial regional manager in early 2021. He led Goodyear’s team for the Gulf Cooperations Council (GCC) and near East regions, growing commercial tyre sales and delivering tailored digital solutions to customers. He was the recipient of Goodyear’s Chairman’s Award in 2022. Announcing his appointment, the company notes his experience of brand marketing, sales and business development across the region.