Giti has launched a new strategic initiative for its commercial tyre business at Reifen 2016, which will see the manufacturer replace its GT Radial branded truck and bus products in Europe by the end of 2017. The manufacturer’s European representatives told Tyrepress that a mixture of new products – led by the Giti GDR655 regional drive axle and Giti GAM851 mixed-service steer and trailer tyres, both of which have been launched at Reifen – and relabeled existing products would make up the Giti CV tyre range, commencing immediately. The GT Assist network would be moved to Giti branding “at the appropriate time”, UK managing director Brian McDermott told Tyrepress. Meanwhile Giti will continue to market new GT Radial passenger car tyres with the “A Product of Giti” badge on the sidewall, first seen on the UHP flagship GT Radial SportActive tyre, representatives told Tyrepress. There are currently “no plans to replace the GT Radial brand” in consumer focused products, they added.