GT Radial hosted distributors and customers at the finale of its first season as Official Tyre Partner of the Champions Hockey League. The 1 March game at the home of Swedish finalists Rögle Ängelholm marked the culmination of its eight-month campaign. The Giti Tire brand used “Europe’s greatest ice hockey competition” to boost brand awareness of its winter portfolio across the continent.
Giti Tire has published details of independent tests undertaken by TÜV SÜD for both the GT Radial SportActive 2 and GT Radial FE2 tyre lines. It reports that this testing showed “excellent results against leading brands and direct competitors’ products.”
GT Radial sponsored racing partner, Benjamin Boulbes finished the shortened 2021 French Elite Drift FFSA Championship on a high, securing first place in the final race of the season.
The GT Radial 2021 Fun Cup Endurance Championship car was piloted by vlogger and esports gamer Jimmy Broadbent and director at Tegiwa Imports, Luke Sedzikowski at Oulton Park. The pair finished 10th in the one-hour sprint race, but exited the four-hour race after an hour and 34 minutes due to gearbox failure in the penultimate rounds of the 2021 championship. Nevertheless, Broadbent’s 25-minute video detailing his participation at the event has racked up more than 135,000 views so far, demonstrating the Giti brand’s social media strategy for the series.
Giti Tire has heralded the ‘good’ rating awarded to its new GT Radial Winterpro2 in the 2021 Auto Motor und Sport (AM&S) winter tyre test. The test pitted ten tyre brands from the premium and mid-range against each other in an all-round tyre of winter tyre performances. The WinterPro2 scored well in all tests, with especially good results in braking on dry, wet and snowy surfaces. The magazine also praised the tyre for ‘its comfortable ride properties [and] a firm and good grip on both wet and dry roads’.
Freddie Hunt, professional racing driver and son of Formula One legend James Hunt, is the latest big name to compete in the GT Radial car number 97 in the 2021 Fun Cup Endurance Championship. He follows Isle of Man TT legend John McGuiness and Steve Peat, multiple World and British Downhill Mountain Bike Champion in taking the seat in this year’s series. Racing at Croft with Ellis Hadley, senior test engineer at Giti Tire, the team finished a respectable 10th place having started 17th on the grid for the four-hour endurance race.
Benjamin Boulbes has started the defence of the French Elite Drift FFSA Championship in a brand new car on GT Radial Champiro SX2 tyres.
GT Radial was a main sponsor at the recent Land Rover Kitesurf World Cup 2021 event in Sylt, Germany. The brand was previously involved with the event in 2019. Taking place between 17 and 22 August on the North Sea island windsurfing resort, the competition received extensive coverage in national TV, radio and print media and achieved global social media reach.
80 guests became the first European customers to test drive the new GT Radial SportActive 2 and FE2 at GT Radial’s first Mira Drive and Ride event for almost two years. Potential new dealers, supported by select GT Radial Performance Centre (GTPC) owners, got back on track under Covid secure conditions over two days, during which GT Radial’s exclusive UK distributor over the last decade, Micheldever Tyre Services (MTS), presented the brand’s product portfolio. All attendees were invited to experience high speed circuits in the new BMW 5 Series of Giti Tire’s country manager – UK, Brian McDermott who put his own car on the redline.
Giti Tire’s all-season tyre range has been boosted by 13 new sizes of the GT Radial 4Seasons tyre. Launched in May 2018 at Tire Cologne, the passenger car portfolio has increased by eight sizes to stand at 28, and now covers 26 of the 30 of the most in-demand sizes in Europe. The manufacturer has added five new SUV-marked tyres, bringing the SUV derivative up to a total of eight size options. The GT Radial 4Seasons range now includes 13 of the top 20 SUV size combinations in Europe, which equates to 70 per cent of market demand.
Giti Tire kicked off its 2021 Fun Cup Endurance Championship season with two racing icons in GT Radial car number 97. John McGuiness, part of the Honda TT Legends race team and best known for his 23 Isle of Man victories and 47 podiums, and Steve Peat, renowned multiple World and British Downhill Mountain Bike Champion swapped two wheels for four at the four-hour endurance race at Donington. The company has also added a new Giti branded vehicle to the grid, a joint entry with GT Radial Performance Centre (GTPC) partner MJ Tec from Stratford-upon-Avon.
GT Radial is the Official Tyre Partner of the Champions Hockey League (CHL). The Giti Tire brand will use Europe’s biggest ice hockey competition to boost awareness of its winter portfolio across the continent. The agreement means GT Radial will get advertising at all games, its logo on official media backdrops and on the website, tickets, usage of the CHL emblem, tailored digital activations, on-site promotions and access to fan engagement activities. Giti said its advertising will promote the “direct link between the speed and precision of professional ice hockey and the GT Radial WinterPro2 Sport, its winter tyre dedicated to the UHP market.”
Giti Tire is introducing the successor to its most popular European market tyre. The GT Radial FE2, which replaces the Champiro FE1, is aimed primarily at compact and family passenger cars and small and crossover SUVs. The tyre will be available initially in 17 sizes from 15-18″. These sizes will have speed indices T, H, V, W and Y, section widths from 185-235 and series sizes from 50-65. Tyres dedicated to SUV vehicles carry the initials on the sidewall to highlight their core market.
Giti Tire has launched its new mass-market European UHP tyre, the GT Radial SportActive 2. The second generation of the SportActive comes with a range of performance enhancements, particularly in wet conditions. The GT Radial SportActive 2 will initially be available in 14 sizes for rims from 16-20”, section widths from 205-275, series sizes from 35-55, and with speed indices of W or Y.
GT Radial sponsored racing partner, Benjamin Boulbes has won his fourth consecutive French Elite Drift FFSA Championship. The Covid-19 shortened season comprised five rounds, in which Boulbes amassed 1,045 points, three podium finishes, and four pole positions. His 2020 triumph marks an unprecedented seventh championship for the driver, having won in 2010, 2013, 2014, and the last four years. Boulbes competes in a tuned BMW M3 E93M, which produces around 1,200CV/BHP through its Chevrolet LSX376 engine, running on the GT Radial Champiro SX2 tyre.
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Göran Strand
GT Radial
Göran Strand
Giti Tire