MTS ‘supercharging’ EV tyre offer with new products, partnerships
With manufacturers taking various strategies to achieve electric vehicle tyre growth, there is an opportunity for distributors to support tyre retailers in building consumer understanding of this still-new segment of the tyre market. It is arguably more important than ever that the leaps forward in EV tyre product development be supported by a well-informed distribution chain. Having assisted with EV tyre workshops and training sessions over the past two years, Graham Mitchell, Micheldever Tyre Services (MTS) wholesale director, updates Tyres & Accessories on its latest support for EV tyres, as well as its latest product range and view of the developing market.