Federal and Grouptyre, the Taiwanese brand’s exclusive UK distributor, have announced the winner of the second ‘Red Letter Day’ campaign prize draw. Keith Manders, manager of Hammond Group’s tyre department, won the top £500 Red Letter Day prize.
Hammond Group’s tyre department manager Keith Manders is taking his wife on a shopping spree after winning a £500 Red Letter Day experience in the national promotion organised by Grouptyre, the UK’s leading independent tyre wholesaler and exclusive UK distributor Federal. Having signed up to take part in the promotion and purchased Federal tyres during the second phase, Hammond Tyres automatically received entries into the prize draw based on the tyres purchased.
Maxxis and Grouptyre, its exclusive UK distributor, recently supplied MA-Z1 tyres for Total BMW Magazine’s long-term test of the German auto manufacturer’s BMW 318ti Compact. The magazine features regular updates on upgrades and improvements it has made to the car and has reported (in the Running Reports section of the December 2009 issue of Total BMW Magazine) taking the 318ti to the Croft Circuit for a BMW Car Club Track Day, where journalist Andrew Everett switched from Pirellis to the MA-Z1 high performance tyre in size 225/50×16. Maxxis received excellent feedback following the switch, reports UK MD Derek McMartin.
The Maxxis brand’s exclusive UK distributor, independent tyre wholesaler Grouptyre, discussed its plans for 2010 at its annual sales conference in Liverpool on December 9 and 10. On the first day of the conference sales director Paul Hollows took business development managers and sales managers from the 13 member companies through a review of Grouptyre’s achievements in 2009 and announced the programme of sales and marketing initiatives for 2010. The day’s proceedings also included a brand presentation from Maxxis International UK managing director Derek McMartin and a series of interactive working groups.
Grouptyre, the exclusive UK distributor of Federal brand tyres, has announced the prize winners of the first part of its 2009 Red Letter Day promotional campaign, in conjunction with the Taiwanese manufacturer. RIKFIT Tyres in Kings Norton, Birmingham, supplied by Grouptyre member Car Tyrestore was awarded first prize of a £500 Red Letter Day; Tyrecare of Kings Heath supplied by ETB and Top Tread of Rotherham supplied by NE Wholesale, claimed the runner-up prize of Red Letter Days to the value of £250 in the prize draw.
Following the popularity of this year’s Maxxis calendar, which depicted the company’s tyres in a series of sport action shots, for 2010 Maxxis is taking what will no doubt prove to be a popular approach – the new calendar lets the recipient choose between ‘For All Seasons’, showing seasonal scenes/products, and the much-appreciated Maxxis Babes.
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An entertainment package comprising an iPod, Nintendo Wii and DSi consoles, and a portable DVD player awaits the winners of the latest Maxxis Rewards quarterly prize draw. Tyre retailers who sign up for the dealer support programme are automatically entered into a series of quarterly prize draws and also have the opportunity to earn Argos vouchers and Maxxis branded promotional clothing and accessories. Entries are linked to a retailer’s purchase of Maxxis car, van and 4×4 tyres during the appropriate promotional period, and previous Maxxis Rewards winners have enjoyed LCD or Plasma TVs and £500 worth of gift vouchers. The prize for the final quarterly draw has been confirmed as gift vouchers to the value of £400 and a Christmas hamper.
Grouptyre has announced the winners of its Red Letter Day promotion, a national initiative set up in conjunction with value brand Federal, for which it is the exclusive UK distributor. First prize of a £500 Red Letter Day goes to RIKFIT Tyres in Kings Norton, Birmingham, which is supplied by Grouptyre member Car Tyrestore. ETB customer Tyrecare of Kings Heath and Top Tread of Rotherham, supplied by NE Wholesale, each won runner up prizes of a Red Letter Day experience to the value of £250.
“Brilliant, awesome, it was a trip you could never pay to organise for yourself,” was how Martin Thomas, owner of Halesworth Tyre and Exhaust in Halesworth, Suffolk, described a recent trip to the World Rally Championships. Thomas and his wife Lisa were VIP guests at the Rally of Spain (October 1-3) after winning the top prize in a national promotion organised by Grouptyre, the UK’s leading independent wholesaler, and premium tyre manufacturer Pirelli. The Grouptyre/Pirelli incentive ran from 1 May to 30 June. For every Pirelli car, van and 4×4 tyre that independent tyre retailers bought during the promotion period, they were credited with an entry into a draw, the top prize of which was the Spanish rally excursion.
Having made headway in the UK passenger car and light truck segments, Maxxis reports that it is now on the lookout for heavy truck tyre distribution partners. The company’s main selling point (both to customers and potential distribution partners is the long term mileage performance of its products. According to the company, tests with leading UK fleets show the all-important PPM (pence per mile) figures achieved by the Maxxis 22.5 inch heavy truck range are on a par with those reported by the top brands. While the figures are not yet complete (due to the ongoing nature of the tests) company representatives told Tyres & Accessories the figures are still helping to “boost the brand’s credentials for quality, reliability and value in this sector.”
Grouptyre has teamed up with Federal – the value brand for which the independent wholesaler has exclusive distribution rights in the UK – to launch a national promotion, which promises a Red Letter Day for six lucky retailers.
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Many would reasonably argue that our country’s economic system has recently taken a blow to the head, but during this time when the “credit crunch” is complicating our lives, NE Wholesale is seizing the opportunity to distibguish itself from the majority of the tyre distribution market. As companies prepare to “cut costs” and customers are “clinching their belts”, NE Wholesale says it is remaining committed to its three-year strategic plan.
A newly-launched volunteer organisation that works alongside Emergency Planning officers and provides logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations, is considering switching its vehicle fleet to Maxxis 4×4 tyres. 4×4 Response Wales is currently trialling the Maxxis Bravo all-terrain tyre after Grouptyre, the country’s leading independent tyre wholesaler and exclusive distributor of Maxxis 4×4 tyres in the UK, agreed to supply a test set of tyres for evaluation purposes.
“Our members are currently using a variety of tyres…but we have heard good things about Maxxis and, pending a positive evaluation, we are seriously contemplating switching,” says 4×4 Response Wales co-ordinator Mark Margetts. “Since our team of volunteers use and maintain their own vehicles, they are very interested in a brand of tyre which is robust, absolutely reliable and affordable, and we are most grateful to Grouptyre for giving us this opportunity to see just what Maxxis can do.”
Ongoing advertising within leading consumer off-road magazines, a strong presence at major off-road events and encouraging results in tyre comparison tests are all factors Maxxis says is helping the brand increase its share of the 4×4 marketplace. The Maxxis range, which Maxxis International UK boasts is one of the largest line-ups of off-road, on/off-road and road going 4×4 tyres available in the UK, includes products for numerous specific applications. Amongst this line-up is the largest complete range to fit 16-inch Land Rover Rims, plus a series of extreme tyres and patterns purpose-designed to tackle muddy conditions.
Speaking of tough conditions, Maxxis reports that its 4×4 tyres are under evaluation by volunteer organisation 4×4 Response Wales, which is part of a nationwide network providing logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations.
Ongoing advertising within leading consumer off-road magazines, a strong presence at major off-road events and encouraging results in tyre comparison tests are all factors Maxxis says is helping the brand increase its share of the 4×4 marketplace. The Maxxis range, which Maxxis International UK boasts is one of the largest line-ups of off-road, on/off-road and road going 4×4 tyres available in the UK, includes products for numerous specific applications. Amongst this line-up is the largest complete range to fit 16-inch Land Rover Rims, plus a series of extreme tyres and patterns purpose-designed to tackle muddy conditions.
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