Numerous changes within the management of the Yokohama Rubber Co. Ltd. will take effect following the company’s general meeting of shareholders on 28 March 2024, including the appointment of Masataka Yamaishi as Chairman and Chief Executive Officer. Shinji Seimiya will take over Yamaishi’s current remit as President, as well as the role of COO.
Gregorio Borgo has stepped down as chief executive officer (CEO) of Yokohama Europe GmbH. Effective 15 October 2023, Giovanni Angelo Ponzoni has been appointed as the new CEO. However, Borgo, who was both president and CEO of Yokohama Europe GmbH until the announcement, will “remain within the Yokohama family as consultant and acting president as of 1 January 2024”. Yokohama also announced the departure of Aleksandar Gramatikov, executive vice-president sales, marketing and supply chain of Yokohama Europe GmbH.
Roughly a year ago, then relatively-newly appointed Yokohama Europe president Gregorio Borgo, told us that the company has plans to invest in a factory “at the heart of Europe”. 12 months on, Tyres & Accessories once again spoke with Gregorio Borgo as well as Yokohama Europe chairman Hiroyuki Shiori in order to find out how the company’s growth and its interconnected factory plans have been progressing.
Yokohama Europe has invited journalists from across the continent to attend the launch of the Advan Sport EV V108 at the renowned Nurburgring racetrack in Germany. Yokohama launched the Geolandar CV 4S G061 crossover-oriented tyre at the same time. Meanwhile, the event also incorporated a celebration of the 45th anniversary of Yokohama’s flagship Advan brand.
Yokohama has appointed Gregorio Borgo as president and CEO of Yokohama´s European headquarters, Yokohama Europe GmbH. He succeeds the current president, Hiroyuki Shioiri, who becomes chairman of Yokohama Europe GmbH effective 10 October 2021.
Prometeon Tyre Group (PTG) has declared its two-year turnaround process over and underpins this with its recently-released annual results for 2020. Giorgio Bruno, chief executive officer of Prometeon Tyre Group and Gregorio Borgo, chief operating officer, state that the “turnaround path is ended” and that PTG is “stronger and more resilient,” having been able to “improve margins, protect cash and strengthen asset structure, despite the pandemic.”
Sales within the premium and tier 2 segments of Europe’s commercial tyre market have remained level for years, but the tier 3 segment is growing in leaps and bounds. For Prometeon, the company behind the Pirelli commercial tyre brand, this trend represents an opportunity it doesn’t wish to miss out on. It presented its new Anteo brand to potential distributors on 26 March, displaying a launch range of six lines.
Capacity at the Prometeon Tyre Group plant in İzmit, Turkey will increase by 75 per cent by 2020 in order to accommodate plans to almost double exports from the facility. This project will be funded by a US$115 million investment announced by the company on Tuesday.
On 19 October the board of directors of Pirelli & C. S.p.A. met in Milan to discuss the integration of Pirelli Industrial and Aeolus, along with plans for a 2018 IPO, a year earlier than expected.
As a result of the meeting the board, approved the firm’s 2016-2018 industrial plan, including its vision up to 2020 for Pirelli consumer.
Of all the tyres fitted to prestige vehicles at the Geneva Motor Show, 51 per cent were made by Pirelli. Pirelli’s premium vehicle share at the show was 32 per cent. According to Pirelli general manager, operations, Gregorio Borgo the Geneva shares are pretty much the same as Pirelli’s real-world market share. Now consider the fact that registration of prestige marques (the most exclusives brands) have increased seven-fold since 2000. During the same period, the registrations of premium marques have tripled. Meanwhile, general market registrations are only 1.5 times greater than they were at the turn of the millennium. With this in mind, you can see why Pirelli was keen to preview its latest P Zero tyre in the context of the Geneva motor show and why the company is emphasising so-called “marked tyres” more than ever.
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Chris Anthony/Tyre Industry Publications Ltd
Chris Anthony/Tyrepress
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