With consumers increasingly opting for eco-friendly products, and with tyres made with sustainable materials and energy-efficient production methods – known as green tyres – fitting the bill, already-good sales levels are set to rocket in the next few years. Specifically, the so-called “green” tyre market is projected to generate annual revenue of US$85.79 billion by 2033, up from $33.68 billion in 2023, reflecting a robust compound annual growth rate (CAGR) of 9.8 per cent from 2023 to 2033. The annual green tyre market value reached $31.13 billion in 2022, with a CAGR of 8.2 per cent from 2018 to 2022. So the latest figures are projecting significant ongoing growth.