Early in 2020 the UK government suggested a tentative plan to ban the export of all end of life tyres (ELTs). The timing was unfortunate, with the challenges of the rest of 2020 becoming increasingly apparent at the start of spring. However, with strict recycling, energy from waste, and environmental targets to meet over the next twenty years or so, many companies are pressing ahead in raising awareness and innovating within the broad recycling sector. ELTs represent a particularly important part of the new era in recycling introduced by the UK’s Environment Bill, not least because of new and incoming measures internal and external against used and end of life tyre exports, a popular, yet often damaging solution to the problem. Rory Hughes, technical director at IRR Waste 2 Energy, and a waste and recycling expert with more than 35 experience in the industry, told Tyrepress why adopting a more holistic approach to tyre recycling is the way forward.