Leicestershire’s Jeff Fowkes Wheels has launched the second stage of its 2015 tyre safety campaign. Themed around Valentine’s Day, “Love your Tyres” is designed to encourage motorists “to show their tyres some love and participate in free tyre safety checks,” the tyre retailer states.
A garage and tyre retailer has made a New Year’s resolution to communicate tyre safety messages throughout the year, using its customer database and social media channels as well as relationships with other area organisations concerned with road safety. Ibstock’s Jeff Fowkes Wheels won the inaugural 2013 TyreSafe Independent Garage Award, and now the company has pledged to continue its tyre safety campaigning throughout 2015. While these activities will remain focused on October’s Tyre Safety Month, Jeff Fowkes Wheels makes the point that the messages communicated to drivers then are valid year-round.
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