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BTCC legend Gordon Shedden continues as GS Yuasa brand ambassador

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GS Yuasa

Triple British Touring Car Champion Gordon ‘Flash’ Shedden is set to continue his position as brand ambassador for GS Yuasa. The Shedden/ GS Yuasa partnership is long standing, with the Scottish ace having had the company’s Yuasa or GS brand’s backing since 2011 and claiming three BTCC titles with the Yuasa-sponsored Team Dynamics outfit in 2012, 2015 and 2016. During the 2022 season, ‘Flash’ as he is affectionately known by fans, will carry GS Yuasa’s distinctive green and orange logo on his helmet.

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Dunlop, Honda pit Isle of Man TT legend against double BTCC champion: video

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Dunlop MSA British Touring Car Champion Gordon Shedden has taken on 23-time Isle of Man TT winner John McGuinness on each other’s race-winning machinery. Hosted by Dunlop and Honda, the head-to-head took place at Scotland’s Knockhill circuit on Monday. Shedden swapped his race-winning Halfords Yuasa Racing Honda Civic Type R for McGuinness’ Honda CBR1000RR Fireblade SP for 30 laps of the Scottish track. (See full article for the video.)

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Related news:

  1. Dunlop, HiQ continue BTCC sponsorships as 2014 season launches
  2. Dunlop continues Isle of Man TT with Official Tyre Partner status
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BTCC supports road safety initiative ahead of Forth Road Bridge crossing

Four Dunlop MSA British Touring Car Championship drivers have supported Road Safety Scotland’s ‘Race on the Track, Stay Safe on the Road’ initiative, crossing the Forth Road Bridge ahead of this weekend’s event at Knockhill.

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Related news:

  1. Dunlop, HiQ continue BTCC sponsorships as 2014 season launches
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  3. Dunlop, Honda pit Isle of Man TT legend against double BTCC champion: video
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Dunlop, HiQ continue BTCC sponsorships as 2014 season launches

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Adam Morgan's WIX Racing Mercedes

The Dunlop MSA British Touring Car Championship 2014 has launched at Donington Park, with a 31-car grid, running entirely to NGTC (Next Generation Touring Car) specifications for the first time. The Goodyear Dunlop Group has extended its partnership with the BTCC, continuing its title sponsorship and exclusive tyre supply. The latest multi-year deal continues Dunlop’s association with the series, started at its inception in 1958. Fast fit network HiQ will continue as Team Championship sponsor.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
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Related news:

  1. Dunlop celebrates 125 years in competitive sport with ‘one of most successful’ seasons
  2. Dunlop, Honda pit Isle of Man TT legend against double BTCC champion: video
  3. Dunlop Reports “Outstanding Response” to Autosport Activities
  4. Dunlop continues Isle of Man TT with Official Tyre Partner status
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