Mates in an Espace promoting Sava to younger drivers
Goodyear Dunlop brand Sava wants to raise its profile with 18 to 34 year old drivers. To help achieve this aim, US comedians Kenny Santucci und Ben Rameaka have been engaged as Sava brand ambassadors. It is hoped the pair will add weight to the newly-launched brand claim that “Sava drivers have more fun.”