Goodyear Archives - Page 34 of 243

Goodyear ‘thrilled’ with Vector 4Seasons Gen-3 all-season tyre test wins

Goodyear’s new Vector 4Seasons Gen-3 sealed two more test victories for the manufacturer that has more all-season test wins than any other. German magazine Auto Bild and British website Tyre Reviews made the tyre their number one in their most recent tests for the rapidly expanding segment. “It’s great to see wins with the Vector 4Seasons Gen-3 product so soon after its launch into the market. We are particularly thrilled to be recognized by prestigious publications such as Auto Bild and Tyre Reviews,” said Mike Rytokoski, chief marketing officer for Goodyear Europe.

1st October 2020/by Andrew

UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10

UK News

Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

28th September 2020/by Chris

Podium finishes mark Goodyear’s return to Le Mans 24H

Motorsport

Clement Marin

Goodyear’s return to the 24 Hours of Le Mans was marked by two podium finishes and a flyover by the Goodyear Blimp during the race. British squad JOTA finished second in the LMP2 class, while French outfit Panis Racing crossed the line in third. LMP2 is the only category at Le Mans with open tyre competition and Goodyear supplied five of the 24 cars entered. The manufacturer says its two podium finishers are testament to the performance and durability of its tyres.

21st September 2020/by Andrew

Wall Street Wolves with a taste for tyres…Goodyear & the hostile takeover attempt of 1986

Company News, Premium

Goodyear

Robert (Bob) Mercer died in August 2020, aged 96. Reason enough to shed light again on Goodyear’s darkest hour and the effect it has had on the company up to the present day.

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18th September 2020/by Klaus

Goodyear Blimp returning to European motorsport

Company News, Motorsport

Goodyear

Some 35 years after its last race appearance on our side of the Atlantic, this summer the Goodyear Blimp will once again be seen at some of Europe’s most prestigious motorsport events. It will celebrate Goodyear’s return to European and international motorsport by accompanying the tyre brand’s return to the 24 Hours of Le Mans before setting flight to the Nürburgring where it will accompany the WTCR touring car races as part of the Nürburgring 24 Hours race weekend.

16th September 2020/by Stephen

Dunlop Sport All Season claims ‘breakthrough’

Product News

Dunlop

Dunlop has confirmed its entrance onto the all-season tyre market. The new Dunlop Sport All Season is designed to provide performance handling across a wide temperature range. The tyre is three-peak mountain snowflake certified, for mobility in winter road conditions. The manufacturer states that the tyres is particularly suited for countries with relatively moderate winter temperatures.

15th September 2020/by Andrew

Goodyear signs five-year fleet tyre deal with Bretts Transport

UK News

Bretts Transport; Goodyear

Goodyear has signed a five-year partnership with Bretts Transport. As part of this deal, Bretts Transport will be supplied with premium tyres from Goodyear Fuelmax Gen-2 range and be supported by TruckForce under the Goodyear Total Mobility offering.

14th September 2020/by Chris

Goodyear completes WTCR debut

Motorsport

Frédéric Le Floc’h / DPPI

Goodyear made its WTCR debut in the Race of Belgium at Circuit Zolder. Goodyear is the exclusive tyre supplier to the global touring car series as of this year. Through its close relationship with promoter Eurosport Events, Goodyear is also an Official Series Partner of WTCR, highlighted through initiatives such as the Goodyear #FollowTheLeader campaign. The single compound Goodyear Eagle F1 SuperSport WTCR race tyre will be used by the entire grid at every race.

14th September 2020/by Andrew

Michelin and Pirelli lead in rubber sustainability – Context Group

Company News, International News

Context Group

Michelin and Pirelli are leading the way on tyre and rubber sustainability, according to a recent report from Context Group. Context’s ranking assessed 11 members of the Tire Industry Project (TIP), namely Bridgestone; Continental; Cooper; Goodyear; Hankook; Kumho; Michelin; Pirelli; Sumitomo Rubber; Toyo and Yokohama.

Context analysed the sustainability content on each company’s website to see if it included communications covering some of the main issues associated with the life cycle impacts of tyres, including the four focus areas of the TIP: tyre and road wear particles, sustainable natural rubber, end-of-life tyres and environmental performance. The researchers assessed how well the companies tell their sustainability story by looking at their use of multimedia, news articles and social media.

10th September 2020/by Chris

Dunlop to bring new performance all-season tyre to market

Product News

Dunlop

Dunlop’s new all-season tyre will be called the Sport All Season. The Goodyear brand revealed details for the forthcoming tyre for the European market on its German website. It would be the first all-season model released under the Dunlop brand for many years, with no predecessor currently in the range to replace. The latest generation of all-season tyres have continued to be a major focus of premium brand manufacturers, with sales of such products showing sustained improvement in both volume and price. The new tyre does not use the directional tread popularly employed in many of the latest wave of all-season tyres, instead opting for a performance-focused asymmetric pattern.

9th September 2020/by Andrew

ETRC Promotor’s Cup becomes Goodyear Cup

Motorsport

Goodyear

The former Promoter’s Cup category of the FIA European Truck Racing Championship will be renamed the Goodyear cup this season. The tyre maker has signed up as title partner for the category for ‘CHROME’ rated drivers, which is dedicated to upcoming talent. This ‘race within a race’ was introduced in 2017.

4th September 2020/by Stephen

US military not swayed by Trump’s call for Goodyear boycott

International News

In April 2019 the US Department of Defense awarded Goodyear a $38 million contract via its Defense Logisitics Agency. This three-year deal for the delivery of aircraft tyres is the most recent in a long supply relationship between the US tyre maker and the country’s military. This relationship continues, despite President Trump’s call for a boycott of Goodyear.

3rd September 2020/by Stephen

Goodyear appoints Kate Norton sales general manager commercial UK & Ireland

Career Tracks, UK News

Goodyear

Goodyear has appointed Kate Norton sales general manager commercial UK & Ireland. She assumes the role after a decade-long career with Goodyear. Most recently she was head of sales capability Europe. Goodyear states that Norton has extensive knowledge of the industry. She has previously managed some of the company’s largest consumer accounts in the UK, bringing strong sales coaching skills to support the ongoing development of the commercial team.

27th August 2020/by Andrew

Goodyear: Protect our good name – Bad year for the White House tweeter

International News

No nasty trick is off-limits in the run-up to the US presidential election. With his call to boycott Goodyear, President Trump has disavowed and repudiated the corporate culture nurtured by the tyre maker over decades. A culture distilled into a concise slogan, ‘Protect Our Good Name’. Non-subscribers can read the full text of this article here.

27th August 2020/by Klaus

Goodyear supplied Mini Challenge heads to Knockhill

Motorsport

Goodyear

The Mini Challenge returns this weekend for its second set of races since its Covid-delayed start at Donington Park (1-2 August). The JCW field is linked to the British Touring Car Championship, both as a support series for the first time in 2020 and by virtue of its switch from Dunlop rubber to European sister brand Goodyear, which supplies the BTCC. The move to Goodyear, in the final year of its 2017 penned Dunlop supply deal, signifies the continued realignment of the Goodyear brand within motorsport. Having already returned to the international stage with top-flight series like the FIA World Endurance Championship, Goodyear wants to expand its presence in national series too. The Mini Challenge JCWs run on a variation of Goodyear’s new Eagle F1 SuperSport slick tyre range. The company stresses the strength of this move for the development of competitors looking to make the step up to the headline BTCC series.

26th August 2020/by Andrew

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