Founded in 1898 by Frank Seiberling, The Goodyear Tire & Rubber Company is an American multinational tyre manufacturing company based in Akron, Ohio. It is one of the oldest, biggest and best-known tyremakers in the world. Goodyear makes tyres for automobiles, commercial trucks, light trucks, motorcycles, SUVs, racing cars, aeroplanes, farm equipment and heavy earth-mover machinery. Find all the news and analysis you need relating to Goodyear here.
Goodyear, together with Michelin, has benefited from the Firestone crisis, increasing turnover but not able to improve profits. Last year the company paid a dividend per share of US$ 1.41; in 1998 the figure was $4.43 per share. It is expected that this year’s dividend will be similar to last year’s. Perhaps the turnaround might happen next year.
The new Eagle NCT 5, introduced to the trade press at Goodyear’s own South of France test track in Mireval in mid-February, is a high-performance tyre in speed categories from H (up to 210 km/h) to Y (up to 300 km/h) with the emphasis on comfort. The manufacturer claims that the new type of tyre, immediately available in more than 20 sizes, is an improvement on its predecessor, the NCT 3 – sometimes to a very considerable extent – in braking on dry and wet roads or aquaplaning both in straight-line driving or cornering. The new product is aimed at an interesting growth market. 52 million tyres of speed index H and faster are currently sold in Europe per year, and this segment already covers 28 p.c. of the market (186 million tyres). The market share of high-performance tyres in Germany is about 35 p.c. at the moment, but still rising strongly. In the new NCT 5 Goodyear’s tyre developers had ecological qualities especially in mind. Compared with its predecessor the newly developed tyre can boast rolling resistance reduced by 20 p.c. and optimised tyre noise. In addition to the reduced rolling resistance which, according to the manufacturer, saves up to 5 p.c. in fuel, the NCT 5’s mileage is said to be improved by up to 25 p.c. In naming this new tyre Goodyear quite deliberately skipped the number 4, since the Far East, one of the target markets for the NCT 5, regards the number 4 as a symbol of impending disaster.
North America’s Accuride Corp. (Evansville/Indiana) is an enormously profitable producer of steel and aluminium wheels for trucks and recorded a record jump in sales to more than 500 million US-$ in 1999. Founded by Firestone in 1905, the company was sold in 1986 to Phelps Dodge Corp., cooperated with Goodyear 1992 and was sold again in 1998 to investment group Kohlberg, Kravis and Roberts (KKR). Now the automotive supplier has its eyes set on the European market for investments, maybe also in aluminium wheels for cars.
A group of lawyers has accused Goodyear in the USA, saying that either the exploded Concorde tyre was of faulty manufacture, or that the testing programme was not strict enough. Consumer solicitors want to sue for amounts around US$ one billion, but their chances of success might not be as high as they are expecting.
For a change, some good news for Bridgestone regarding SUV tyres. The Bridgestone Dueler AT 693 came out top in a survey of SUV tyres in US magazine Consumer Reports. The tests for the all-terrain tyres included wet and dry braking, emergency handling, noise, rolling resistance, traction in snow and braking on ice. The Bridgestone tyre was followed by (in order) Kelly Safari AWR, Dunlop Radial Rover, Cooper Discoverer A/T, Firestone Wilderness AT II and Goodyear Wrangler AT/S. In a separate table of all-season SUV tyres, the BFGoodrich Radial Long Trail T/A came top.
Goodyear is testing a two piece design for off-the-road tyres. The tyre consists of a steel cord casing which is matched to a separate, removable over belt carrying the steel belt, bead and tread package.
A lengthy report of a speech by Goodyear boss Sam Gibara, in which he tells of the group’s return to the position of number one tyre manufacturer. The speech encompasses a range of subjects affecting Goodyear – the importance of the Goodyear family and the Goodyear culture, above all the importance of people. The example of Nokian Tyres is held up as, size for size, it is probably the most profitable tyre manufacturer in the world. What Nokian can do, Goodyear subsidiaries can surely do? It is important to get the right mix of products and to shorten the time to market, it is important too to be able to supply customers with what they want, when they want it, and Mr. Gibara acknowledges that, in the past, fill rates have not been all they might be. A decisive factor in Goodyear’s success will be the effectiveness of its multi-brand strategy. Other tyre manufacturers have successfully developed such strategies and Goodyear, with its own name and that of Dunlop, has two very powerful brands in its armoury. Customers differ in their driving habits and incomes and thus they need different tyres to fulfil these various needs. Goodyear has the brands to satisfy all these customers. Finally, Mr. Gibara reiterated Goodyear’s goal to be not only be the number one tyre manufacturer in the world, but the most profitable one. And then he closed the meeting. Except that he didn’t; there was no meeting and there was no speech from Mr. Gibara. The article which can be downloaded in full length as PDF file (size: 2.84 Mbyte, Adobe Acrobat Reader required) is, in fact, an imaginative piece written by Klaus Haddenbrock, outlining what Mr. Gibara could have said on such an occasion. And Mr. Gibara’s reaction? See his letter in reply in TYRES & ACCESSORIES’s April issue.
Deutsche Dunlop GmbH, part of the Goodyear Dunlop Tire Group (Western Europe), has announced a record turnover in 1999 of 835 million Euro and a net profit of 63.3 million Euro. The operating profit was 12.5% of turnover. Dunlop Germany invested 68.5 million Euro, which represents 8% of turnover. The company has capital of 300 million Euro. Whilst employment in the rubber and tyre industry in Germany has decreased over the last ten years by 30%, Dunlop has increased its number of employees by 21% over the same period to 5,176 at 31st December 1999. The income of the four directors was excellent, averaging 2.9 million marks each as recognition of delivering outstanding results. From a German standpoint it is worth noting that the management have boosted “location Germany”. They showed the business world that it is possible to achieve excellent results in a German environment. The management remains optimistic for the future. Finance director, Dr. Volker Wingefeld, said that Dunlop expect to achieve results for this year comparable to those of 1999. The work of marketing director Dieter Seibert should also be mentioned. The Dunlop brand is stronger than ever before in Germany. The willingness to buy Dunlop is increasing significantly. Until last year the management held a press conference every year in Frankfurt, close to Hanau. Now, as part of a much bigger group, they are calling it a “press-breakfast” to get their message across.
Production has started at a new Goodyear Chemical polymer plant in Beaumont, Texas. The plant cost US$ 144 million and has an annual capacity of 240 million pounds of synthetic rubber and speciality polymers. It is Goodyear Chemical’s fourth facility in Texas.
On the eve of the Millennium, six Goodyear blimps glided over the rooftops of Sydney, Rome, Barcelona, Rio, Miami and Los Angeles and a Goodyear helicopter flew over London. Goodyear’s aerial cameras beamed live pictures of this unique and historical event all over the world.
Paul Harrell, the MD of Dunlop-owned retail chain Motorway, has been appointed General Manager, Retail operations UK by the Goodyear group. In his new role he will be responsible for the operations of both Motorway and Goodyear’s Hi-Q retail chain.
At the beginning of the 90s Goodyear had great success – especially in USA – with its aquachannel tyre “Aquatred”. Now the tyre manufacturer launches in North America the dual-aquachannel tyre Aquatred 3 with greater dry traction performance and an 80,000-mile treadlife Warranty. The all-season tyre will be introduced initially in 18 popular T-rated sizes.
Goodyear has introduced a new, supermodern agricultural tyre specifically for harvesters and tractor units. The new products have been developed with soil protection and high load resistance in mind. Thanks to its 900 mm width, tractor units equipped with the new DT830 remain within the three metre maximum legal width for highway use without the need for a special license. With a maximum pressure of 2.2 bar the new tyre is capable of carrying loads up to 11.8 tons. For use on delicate soil conditions the DT830 is well qualified with a low pressure of 0.8 bar and a wheel load of 7.5tons it creates a footprint of 96 cm by almost 90 cm, offering a contact area of more than 0.8 square metres. In addition the radial belt cords guarantee an even distribution of pressure over the whole contact area. Goodyear offers the DT830 in three sizes; The 900/55 R 32 to be available in Spring 2001, the 900/60 R 32 available in pre-series at present, and the 900/50 R 42 which is already available through Goodyear outlets. Find out more in the November issue of NEUE REIFENZEITUNG.
While Pirelli and Toyo shares – although only from time to time – displayed an upward trend in February, most of the other important tyre manufacturers (for example Bridgestone, Continental, Cooper, Goodyear and Michelin) were among the losers. Their shares have fallen to a new 52-week low, but shares in Yokohama rose 20 per cent at the end of February.
The May issue of TYRES & ACCESSORIES contains an interview with Andrea Vassura, managing director of Marangoni Tyre. Speaking at the launch of Marangoni’s extended range of high performance tyres, Mr. Vassura revealed that the company was planning to build a new factory with an annual capacity of 4.5 million tyres. The existing plant at Anagni, which can produce three million tyres a year, is currently running at 90% capacity. The site of the plant has yet to be decided but the choice seems to be between Southern Italy or somewhere in Eastern Europe. There are substantial grants on offer from the Italian government for those who invest in the area, but Mr. Vassura says that no decision will be made until later on in the Summer. Marangoni Tyre had been offered the Cisterna di Latina factory, recently shut down by Goodyear, but it did not meet the company’s requirements. As a profitable tyre manufacturer, would Marangoni Tyres make a tempting takeover target in these days of consolidation? Mr. Vassura has no fears about this, as the sheer size and diversity of the parent group offers sufficient protection, he believes. On the other hand, Marangoni Tyre is small enough to be flexible and allow Mr. Vassura to make decisions quickly.
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