As if last year’s voluntary recall of 6.5 million Firestone tyres in the USA had not caused enough damage, the Japanese-owned tyre manufacturer is facing another crisis. May 21 Bridgestone/Firestone was severing all its business connections with Ford. That was it, the 100-year relationship was over, Bridgestone/Firestone had had enough and this was goodbye. It certainly seemed a drastic step to take, but the reason became apparent the next day, when Ford announced that it was recalling 13 million Firestone tyres; an exercise that would take nine months and cost the company up to $3 billion. This is a cost that Bridgestone cannot afford and the company has indicated that any demand from Ford to help with the costs would receive short shrift. Press reports say that Ford President Jacques Nasser has a statistical study which shows that Firestone Wilderness tyres fail three times more often than the industry average. Bridgestone/Firestone suggests that the Explorer design is to blame; something which Ford strenuously denies, saying that Explorers sold with, for example, Goodyear tyres, have had no tread separations. As far as John Lampe of Bridgestone/Firestone is concerned, the company has no obligation to participate in a further recall. In a statement, he said; “No-one cares more about the safety of the people who travel on our tyres than we do.” Bridgestone President Shigeo Watanabe gave the reason for splitting from Ford, saying that the new recall, coming on top of last year’s exercise, would have been “a life or death matter for Bridgestone/Firestone.” Later on, he played down fears that not supplying Ford would have a marked effect on Bridgestone/Firestone, saying that, at most, the group would lose 1.5% of its sales worldwide. On the plus side, freed from the need to be polite to a major customer, Bridgestone/Firestone can now say what it thinks about the part played by the Explorer in the accidents and defend itself more vigorously against the still-vocal consumer and pressure groups, not to mention the lawyers, of course. John Lampe, who wrote to Jacques Nasser, outlining Bridgestone/Firestone’s reasons for severing business relations with Ford: “Business relationships, like personal ones, are built upon trust and mutual respect. We have come to the conclusion that we can no longer supply tyres to Ford since the basic foundation of our relationship has been seriously eroded.”